I'll skip to an example of its implemantation to save time:
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Game Theory is:
1. A 1950's book on how to win at board games.
2. The study of mathmetical outcomes to create statistically verifiable outcomes.
3. Alan Turing's compendium of Turing Tests for Artificial Intelligence.
4. Darwin's second treastise on evolutionary design structures and varible influences.
Answer__
As you can see you create bot-protections, moderator's controls and information netting--while users get a sense of exclusivity and gamesmanship.
If you're still on the fence as to whether there's an argument--Zuckerberg figured out (borrowed from the Wilkivii) though the saying is as old as Marx:
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