Brilliant. I agree completely. Building brand value will be crucial for making one stand out from the crowd and make the message come through much more effectively. Not much different on Steemit than in other places on the web, but perhaps even more crucial, because it's important to consistently come up with quality rather than volume, in order to create real value for readers/users, and in turn build upvotes, quality commentry and community, and with time turn your efforts into Steem Power and (Steemit and real) dollars.

I also, however, foresee a time where some or most will need to work with several different brands, if you do not want to "pollute" your brands with stuff that doesn't fit in with one particular brand. And if you spread out your efforts, less work can be put into the one user account to make a real difference in the perhaps shorter term.