Put simply, due to 5 reasons:
- Leverages off and builds the foundations for future modes of currency payments-
Cryptocurrency isn't just a fad- more than 7 years on, international global banks are increasingly looking to adopt using the currency http://www.coindesk.com/8-banking-giants-bitcoin-blockchain/ - Encourages gamification/incentivizing of blogging without readers having to sift through google or other annoying ads!
- Encourages a balanced mix of light reading vs informational/educational content.
- Provides a talent base platform for potential budding entrepreneurs and artists to showcase their skills to a broad user base and gain a more representative gauge of value.
- Motivates content providers to keep innovating and producing valued content.