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Do You Realize 80% Of Your Steem Dollars Come From Only 20% Of Your Posts?

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If you've ever heard of Pareto's law, you're familiar with the 80/20 rule.

In essence, the 80/20 rule states that 80% of your results come from 20% of your efforts.

But that's only just scratching the surface.

The REAL power lies in that 20%. Disregard 80% of your customers.

The remaining 20% will still adhere to the 80/20 rule! So 80% of your sales will come from another 20% inside the other 20%!

For example, you hire ten employees. Two of them will accomplish 80% of the work in your company.

That means that these two are performing SIXTEEN TIMES better than the other eight...

There's tons of leverage to be found by using that principle.

Here's the real, hidden power of 80/20:

80/20 = 16:1

80/2² = 250:1

80/20³ = 4000:1

.......

If you have enough numbers to run this five times, your winners are a million times better than your losers.

This is just simple math!

The 80/20 rule is also applicable here on Steemit.

20% of the users are taking 80% of the profits.

80% of the steempower is in hands of 20% of the accounts.

Once you put this data into a graph, you start seeing the incredible leverage potential:

You might be wondering how exactly we can put this information to good use.

Let me introduce a term coined by Perry Marshal:

Racking The Shotgun

Perry Marshal explains this with a story about a shotgun in a bar.

But I've never been one for guns, so I'll tell you the concept through the eyes of a DJ.

You're playing in a dark, underground pit.

There are 50 people dancing like madmen in front of you.

Then you play one of the most obscure songs in your collection.

One that only real 'connaisseurs' would know.

40 people stop dancing.

10 are staring at you intensely.

These 10 are your biggest critics.

This separates the pros from the amateurs.

Selling to the right person is the most important factor. More than sales methods and copywriting skills combined.

The right person WANTS to buy from you. The wrong one doesn't care.

And this is not just about customers. This applies even here in this funky playground we call steemit.

Even if we don’t actually ‘sell’ anything here, we still want our posts to be seen. And more importantly, getting upvoted.

At this moment, you might argue that there is not enough diversity in the community to truly target specific audiences. But the travel category begs to differ with you.

And we know for a fact that the hordes are at the gate.

They are coming, and it will be a lot of them.

So pay attention. Rack that shotgun. And find your audience.

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Sources: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Steem on!

Jan Schets

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Make sure to read all my other guides and tutorials!

How to get a winning business idea going:

PART1: https://steemit.com/money/@menta/guide-how-to-get-a-winning-business-idea-going-part1

PART2: https://steemit.com/money/@menta/guide-how-to-get-a-winning-business-idea-going

PART3: https://steemit.com/business/@menta/guide-how-to-get-a-winning-business-idea-going-part3

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