Role Of Promotion In Marketing Mix
1) Role Of Promotion On Product -
- Product Development
- Offerings Style & Frequency
- Flow (Ratings)
- Radical Inclusions (Brand New Product Inclusion)
- Inclusive Growth (Overall Growth)
2) Role Of Promotion On Price -
- Formulation Of Pricing Strategies.
- Promotional Pricing
- Penetration Through Promotion
- Measuring Pricing Effectiveness
3) Role Of Promotion On Place -
- Distribution Strategy
- Negotiation
- Network (Distribution Based)
- Agent (Trade - Promotion)
4) Role Of Promotion On People -
- Internal Branding
- Relations
- Effective Communication
- Performance Measurement System
5) Role Of Promotion On Physical Evidence -
- Creating Tangibility
- Touch Motivation
- Creative Measures
- Global Tangibility
6) Role Of Promotion On Process -
- Formulations
- Implementation
- Sustainability Matrix
- Universal Process Making
I just hope it will be use full for people who aren't from Business School background .
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