How to use Google ads keyword planner want to get more traffic from Google search engine?

The first thing to do is keyword research, to understand the keywords users will search. Choose the right keywords, your advertisement will be displayed to the most suitable customers. In this regard, Google ads keyword planner can help you.
Using Google ads keyword planner tool, you can analyze keyword traffic, understand the difficulty of SEO, and get more relevant keyword tips. Google ads keyword planner can help us understand the user query situation of different keywords in Google search in detail. On the other hand, we can specify the appropriate keyword strategy for the website and let the website get search traffic as soon as possible.
Benefits of using Google ads keyword Planner:
Find new keywords: get keyword suggestions related to your product, service or website
Understand the monthly search volume: understand the estimated search volume of keywords available each month
Determine the cost: understand the average cost of advertising for a keyword search display
Organize Keywords: learn how to classify keywords according to different related categories of brands
Make new advertising series: use keyword scheme to make new advertising series based on in-depth keyword research
Please note that although the keyword planner can provide data analysis on keyword positioning, the actual effect of the advertising series depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry all affect the effectiveness of your advertising series.
The use of Google ads keyword planner
First of all, log in to Google ads account, enter the main interface, and you can see a wrench like sign in the upper toolbar, which says "tools and settings"; After clicking, you can find "planning" in the expanded options. If you continue to click expand, you can find the "keyword planner" tool we want to use
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After opening the keyword planner, you can create a keyword scheme in the following two ways:
Click find new keyword to search for new keyword
Click for search volume and forecast data to upload existing keywords
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Discover new keywords: get useful keyword tips to better cover users who are interested in your product or service.
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At the top of the keyword input box, we can see an obvious prompt: enter the product or service most relevant to your business. Remember, the keyword data that the Google keyword planner finally feeds back to you is closely related to the information you input. If you want to get the most accurate data, you have to input accurate information in advance. Try not to be too specific or generalized.
In this keyword tool, there are two channels to find new keywords: "input keywords first" and "specify website address first".
First of all, enter keywords: enter keywords is to let you enter your own product or service keywords, and then Google will search for other related keywords according to the keywords you enter. Here, you can enter multiple keywords instead of only one. You need to use English commas to separate keywords. For example, if you are selling shoes, you can enter men's shoes and women's shoes to find more relevant keywords.
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Enter the keyword, you also need to set other aspects. Keyword information is only one of the search criteria, you have to choose the right search language and region. If you are searching for an English keyword, you need to choose English as your language and foreign countries, such as the United States, to get more accurate data. If you don't set it, you may not get any useful data.
In addition, you can enter a domain name as a filter condition, and use your website to filter out services, products or brands that you do not provide.
First specify the website address: enter the domain name or page to find keywords. Enter the website address, Google will use the website as a keyword source, and then search for more relevant keywords. Similarly, you need to select the corresponding language and region as the search criteria.
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Get search volume and forecast data: view the search volume and other historical indicators of keywords, as well as the forecast data of the future effect of keywords.
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From the figure above, we can see some data items, such as keywords, degree of competition, share of advertising times, etc. If you don't know the specific meaning, you can put the mouse over the words and wait for a moment to automatically jump out of Google to explain. In order to facilitate our understanding, the relevant meanings are listed below.
Keywords: Google finds relevant keywords for you according to the keywords you enter and search conditions.
Average monthly search volume: displays the average number of times users search this keyword and its closely variant form according to your selected month range, geographic location and search network settings. You can learn the search heat of your keywords at different times of the year from this information.
Competition degree: refers to the intensity of keyword competition for advertising display location. It will vary according to the geographic location you choose and the search network positioning options. The level of competition (divided into low, medium and high) depends on how many advertisers bid on all the keywords on Google. If we don't have enough data, a dash (-) will be displayed.
From this explanation, we can know that the degree of competition shown here is only for Google advertising promotion, which has little to do with SEO. Don't confuse it. The keyword difficulty of SEO can be judged according to the number of competitive pages, website weight, content richness, competitors' off-site promotion, etc.
The remaining indicators are the same as the degree of construction, mainly for Google advertising promotion.
Advertisement display times share: refers to the proportion of the actual display times of your advertisement in the total search times that meet your geographical location and network positioning conditions and completely match your keywords in the last natural month. This indicator helps you to identify the potential opportunities for a keyword to bring you the number of displays and clicks. If we don't have enough data, a dash (-) will be displayed.
Header bid (low range): according to the geographic location and search network settings you specify, the low range value of the previous header bid given by advertisers for a keyword is displayed. The average cost per click for each keyword may vary.
Top bid (high range): according to the geographic location and search network settings specified by you, the high range value of the previous top bid given by advertisers for a keyword is displayed. The average cost per click for each keyword may vary.
So many items listed above, the most helpful to SEO is the relevant keywords given by Google and the corresponding query volume (traffic). These two data are also the main purpose of using Google keyword planners. Of course, if you are doing Google advertising promotion at the same time, other data are also more useful.