The best way to market your business on Steemit is through your Steemit blog dedicated to that business. However, your personal Steemit Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building your business.
Let your followers know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular member will see the post.
When followers upvote your posts comment on them, consider sending follower requests to those new members. If they accept your Friend Request, you have new followers that will be seeing your posts regularly.
Use your ability to select whether each post can be rewarded by default 50% / 50% or to be powered with 100% or decline payout, you have also the ability to use your personal profile to interact with the Public.
You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Followers to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.
Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your followers, but don’t overlook the opportunities to promote your business subtly at the same time.
Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your followers already trust you. Keep it in balance, though. Even your followers will lose interest in your Steemit posts if they are about nothing but your business.
Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website.
Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Steemit, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Steemit blog, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.
Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
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