It sounds like total BS today, but back in 50’s one of the founders of McDonalds, Dick McDonald, had a hard time even convincing someone to design their logo. Most of the architects at the time thought that the logo was too tacky. He tried another architect and he felt the same way about it.
Finally as a last resort option he found a 70 year old painter from Manchester NH, and with a few strokes of yellow paint, he quickly got the job the done!
It was a remarkable achievement for the owners of the future franchise, considering that designing a logo today could very well cost over a million dollars, and that doesn’t even include advertising!
Today McDonalds has one of the most iconic logos, and the company is the most profitable fast food restaurant in the world.
So there you have it! I hope you found this informative.