TRANSACTIONAL WRITING: Editorial

An editorial is designed to analyse or comment on a current issue in the news and to provoke controversial debate and discussion.

Definition of an Editorial

noun
an article in a newspaper or other periodical or on a website presenting the opinion of the publisher, writer, or editor.
a statement broadcast on radio or television that presents the opinion of the owner, manager, or the like, of the program, station, or channel.
something regarded as resembling such an article or statement, as a lengthy, dogmatic utterance.

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n.

1. An article in a publication expressing the opinion of its editors or publishers.
2. A commentary on television or radio expressing the opinion of the station or network.
   adj.
3. Of or relating to an editor or editing: an editorial position with a publishing company; an editorial policy prohibiting the use of unnamed sources.
4. Of or resembling an editorial, especially in expressing an opinion: an editorial comment.

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• An editorial has a powerful, eye-catching headline.
• The introductory paragraph introduces and summarises the editor's standpoint on the issue.
• The body consists of strong arguments or evidence that supports this point of view.
• The level of language depends on the audience.
• Sentence structures may vary.

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• The tone is serious and an impersonal, passive voice is generally used.
• Qualifying words are used to clarify the argument e.g. firstly, lastly, thus, in conjunction with and consequently.

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• The conclusion sums up the argument and may make recommendations.

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Source: EBH Joubert. English Grammar
https://www.thefreedictionary.com/editorial