Ezoic Review Setup and Tutorial to Maximize Google AdSense Publisher Revenue

What Ezoic, it pulls all the existing DNS records you have and keeps them directed there, which is important to know up front.

Because if you just change your name servers without having something like this setup, you can mess everything up on your website. So changing the name servers is a big step.

Ezoic has this setup and you can verify your DNS records when you change your name servers. That Ezoic has everything ready to transfer over to it.

Essentially mirrors whatever you have set up before with now the ability for Ezoic to do everything it needs to do between your website and the user.

I set these up and it's about an hour after I set these up, and it still has not confirmed I'm integrated and that appears to be normal.

I intend to film another one of these tutorials to go and show you once everything's fully set up and operational. But this is already looking to be 30 minutes long. And therefore, this is enough for one tutorial.

Once you've got those set up, the next thing to do is set up your payment.

There are several different payment methods. I'm choosing PayPal, because that's one of the main ways I already get paid among all the different programs I'm a part of and it makes my tax reporting easy. Because the payments go directly to PayPal, technically, therefore PayPal sends the IRS and accumulation of all my payments instead of me getting a bunch of 1099 from a whole bunch of different providers.

Therefore I choose PayPal and minimum payments $20 then I get my payment somewhere every month.

Note that different methods are limited to different countries and can have different fees.

I put my Ezoic information in, my address and then I hit Save. The setup completes my payment method.

I suggested to do the name servers first because then what you can do is go through and do all the rest of this stuff to be prepared for one at all does switch over.

The next thing to get to know is the Settings tab.

The settings tab is where you can go through and get to work on each of these tasks that you'll need to do to be fully operational.

You'll need to link your AdSense account if you intend to use AdSense, which I highly suggest, you will want to use AdSense to monetize your site.

You'll need to link an Adexchange as well, this will help you to get an ad inventory that's not available on AdSense and to maximize earnings.

There's also a "Webmaster tools authorization", which can help with search terms and optimization. I linked that.

There's also the ability to turn Ezoic ON or Off and a few other things that we're not ready to setup yet.

What I did was I immediately went over to link AdSense and link Adexchange because each of these takes some time to get everything set up as well.

This one is the Google AdSense Certified Partner Program.

This is a new link your AdSense you'll access an invitation that you're confirming with Google that you're allowing Ezoic to manage your AdSense account.

I clicked to accept the invitation, and then that says I just need to wait for that to be finished. I took the other step so I clicked on the link Ad Exchange and you'll get an email like this from double click saying you've been invited to partner with Ezoic on Google Ad Manager.

I clicked on the registration, filled that out and got this.

As you can see, it can take a little while for approval. So I went and did these things immediately. To get all of this setup.

The next key thing to do after reading through the AdSense Terms and Conditions again, and looking at my adsense account, there's now this new ads.txt document, which is right up here.

This helps Google according to the documentation, minimize fraud and have websites use the AdSense code without permission. This ads.txt document is kind of like a robots.txt document, which is telling the search engines what to do.

This ads.txt document is telling Google Ads what to do with this information.

Therefore, the ads.txt document, according to Google's AdSense information, said this was strongly recommended, otherwise, that you may not maximize your ad revenues.

The next step I took was to go up into the app store the Ezoic App Store.

If you go back on top, click on App Store, then go over to ads.txt, I went in and installed the ads.txt app over here, and you can see what happened next when it said the app was successfully installed

Then because I have not run AdSense for years on my website, I have not updated this new ads.txt practice.

Therefore, I downloaded the installed app and this is all done within Ezoic it doesn't download onto my website.

When I click on this link over here to sign up for an Ads.txt Manager on https://svc.adstxtmanager.com, I grab my account link and stick that in and this sets me up so that the Ads.txt file will be placed and updated on my website.

This verifies to Google and any other publishers that I am intentionally allowing these ads to be run on my website that there's nothing fishy going on with my ads.

In order to get that what you do is you click on the link they supply here, you'll see an option to create an account at the bottom, a live login by default, you click on "Create an Account", then you put your site name and your info in here,

After that you will have this overview here: The ad txt manager with your website in the top left

• When you click on Get Started, then what it gives you It gives you your account number.

• If you go back here and put this in into the ads.txt manager account, I'd click on Plus account ID and you also need to authorize Ezoic here.

When you go over to get started it will have different publishers to authorize you authorize the Ezoic on your account, go back over here and put that in "Add Ads.txt Manager Account ID" and then you'll be ready to have your Ads.txt file automatically added to your website if you haven't done it already and you'll be fully set up with that.

The next thing to do is if you want to refer to anybody, just join the referral program, it gives you a username, which is the email you use and a different password when you hover over it, it will give you a different password to use,

If you are interested in inviting anyone else to share. As you can see, you get 3% of the new publishers earnings for as long as they use these, which could make this an absolutely outstanding passive income system for you to set up which certainly was part of my motivation to get this out there.

Although I didn't know if there was an affiliate program or not prior to signing up, I can see since there is one certainly a good idea.

After you've set all of the rest of this up, then the next thing to do is get prepared to put different ad placements on your website.

Once you've gone through your Ads.txt file, you've got to register with each of these other networks. Now you're ready to be prepared to place ads holders on your website and placeholders.

The way Ezoic works is you put potential place ads could show and Ezoic handles the work of figuring out which ad should show where, to which user on which device, in which location.

Therefore you cannot put tons of place hold on your ads, Ezoic recommends between 5 - 10 placeholders and then Ezoic will figure out which of those to use best and therefore how to earn the most money and give your users the best experience.

I did this after I said everything else up. However, as I found out by watching a YouTube video by Ezoic you can't place the ads and test them until your name servers are fully switched over and all the caching has gone through.

Therefore, you can get set up and learn how to do all this now. But you might need to wait as I'm waiting to finish setting all this up and I'll do a separate video on that which will probably be linked in the description.

What you do for step one is take a look and see if you have existing AdSense slots on your website.

I recommend just take out any existing ads, I have two direct ads on my website.

A direct ad is where I have the "your ad here" banner, basically and then a link over to where you can buy it.

I've taken those out because I'll just let Ezoic do all the work with all the ads on my website. There's no reason for me to have my own ugly looking "your ad here" when Ezoic could ease though.

Therefore, why would I want to do it when I could have publishers immediately on my website and have Ezoic, if I want to sell direct ad inventory. There's a build-in integration to do that.

See if you have any existing ads on your website and decide what to do about it.

Ezoic provides instructions for placeholders on your website to wrap up your existing ads with Ezoic placeholders. However, I just recommend for simplicity, just take out your existing ads and let Ezoic completely handle all the ad placements and don't even bother with trying to set these up.

I took off all existing ads on my website, I don't need to wrap any existing ads. However, if you do want to wrap your ads, if you do want to leave existing ads, then you need to wrap them.

If you notice, if you It says that if you fail to wrap your ads, they will show up on both the original on the test layouts, which could violate AdSense policy therefore, simple solution, just take off your existing ads.

Next thing after you go through that it will show you this panel where you can put display ad placeholders and all other different placeholders.

These are potential spots where ads could show up.

What I would recommend is to have the Ezoic Chrome extension setup. It says it makes it easy to preview all of your ad placeholders. That's what I did, I simply clicked on the Add to Chrome button and I went over here to the Chrome store I clicked on Add to Chrome. You'll notice it says there's 4000 users here right now on it.

You can put all these different placeholders here where ads can potentially show.

Now that we've got that setup, we are ready to integrate with these, like once the name servers have changed over we're ready to place ads.

However, before we placing the ads, there's three documents that we want to read through.

And make sure we're doing this, right? Because if we just go crazy and throw ads on our website, wherever we want we are could potentially get violations of our adsense account and run into problems that we can look at and prevent beforehand and prevention is always ideal.

The three links to look at are:

• First there's a view of Getting Started instructions, I'll go over that page.
• There's a wide best practice guide.
• There are also AdSense terms and conditions.

Therefore, we want to look over all of these different websites.

First, the Ad placement policies on AdSense

If you want to go through this page, make sure you've assimilated the information on it. For example, you don't want to encourage accidental clicks, draw unnatural attention to ads, any of these on here and some of these are not exactly immediately intuitive.

If you want to read through it and you can always ask Ezoic any setup related questions about, for example, I have a scheduling page that I use on Jerry banfield.com - and this is a function of reading through this - if you click on my contact page, you'll see I've got an embedded This is an iframe. It's code from a different website.

Therefore, this is not on my website. This is an embedded a framed website from my scheduling calendar. So when I read this last thing down here on the I read all the way to the end it says -displaying a third party site on your page- when a site displays someone else's site within a frame or window, which that's what this is.

This is on a different site within a frame or window, this is against those that are framing content, placing Google ads on such pages strictly prohibited. So what I need to know is, does that mean I can't have a header ad that goes on all pages of my website? Because I have a framed page right here? Or does that mean I can't have an ad on the framed page?

What exactly does that mean if I've got a header and a footer out and on every page? Is it because I'm framing one part of my website? Or does it mean I can't have an ad or proximity to it? I don't know.

Fortunately, so Eric from Ezoic, I imagine, can help me with the setup placement and if you recommend something like —Oh, just exclude that page. Or, if you've got a header ad on that page, it's not a big deal— or whatnot.

This is what's nice about having a Certified Partner to help you as a publisher with things that you might accidentally get in trouble with yourself.

Obviously, there's lots of things you can't do with ads, you may have seen other websites doing them. But those websites may have got suspended. Since you saw them as well.

For example, you can't have something that says click here, right below and add unnatural attention, I recommend checking all the bad examples. So you'll know what not to do.

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Some of these are not exactly logical. For example, you can't have an ad below your menu, because someone could try and click on your menu and accidentally click on the ads.

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Does that mean for example, on my website, where do I need to put the header ads so that it's not in violation of any of the Google policies?

I've really taken a good look at these AdSense policies, I've come across a lot of people online about their Adsense account being suspended. And as a guy that's been an entrepreneur online for eight years, I understand it's easy to do something that you didn't mean to cause trouble, you weren't trying to scam or mess with the system and then you got your account suspended somehow, therefore read these policies, and you'll know what not to do.

The next thing to complete this setup is the "Ezoic Ad Tester - Getting Started Guide"

This explains that the main thing you're doing with Ezoic is getting these ads in potential spots on your website.

I read through this guide as well, you need to "In order for the User Ad Tester, your website must be fully integrated with Ezoic", which means the name server change setup needs to have taken effect. And then you need to apply for Google's Ad Exchange.

It also says, "Once you've integrated your site, you'll be able to fill out the application for Google's Ad Exchange", I already did that ahead of time.

Then it you can set up your ad testing, we talked about wrapping up your ads, I'm using the Chrome extension to place the ads. Note that you have to have your integration successfully done before you can do that and setup, Ezoic puts the same thing I just mentioned and make sure that you have your ads compliant with AdSense.

They specifically say:

• No ads under pictures that mimic a slideshow.
• No ads are too close to the next buttons or menu items,
• No ads that look like content or large ads on the first screen of mobile devices.

Make sure you put these placeholders in spots that are compliant and ask questions.

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One important thing to note while completing Ezoic's setup - the number of people that need to visit your website to get your tests running.

What Ezoic does is test out all these different combinations of placeholders and sizes of ads and user devices. Consider that the more of these placeholders, the more people are going to need to come to your website.

Therefore, if you have like me, I've got 1000 visitors a day. Therefore, it doesn't make sense for me to put more than 10 or 15 placeholders at this point on my website, because as you can see the the amount of combinations required to test these balloons very rapidly as I put more and more placeholders.

There's no point in me saying putting 50 or 70 placeholders on a website because you need billions of page views to really test all those. And at this point, I have about 1.000 to 2.000 page views a day on my website.

That means that at this rate it will take months just to test 10 different placeholders, let alone 15, or 20. Therefore, there's no reason to really go insane with the placeholders. It says that it assumes three possible ad sizes for each placeholder, therefore, you get three sizes for each one. Thus, you probably don't need to put more than 10 or so on a page.

The final thing to look at to complete this setup is the "Ezoic Ad Tester - Best Practice Guide".

This shows you what it's worth doing essentially.

"Understand where users spend time on your website"

If you've got more than likely, you've got pages on your website that account for the majority of user traffic.

The number one page on my website, which is JerryBanfield.com/FreeCourses, I've got a long list that's updated almost every single day that has free Udemy coupons on this list.

This is the number one page on my website, there's 500 or so people that come to this one page every day, which is anywhere from a third to half of all the traffic on my website.

This page is worth me putting some more time and effort potentially, into testing different ad units on it, maybe put a little more time and effort into placing ads on this specific page since it's so popular.

Whereas on the majority of the pages on my website, I've got something like 1500 pages on my website, the majority of the pages don't have that many people going to them. Therefore, they're not worth doing individually.

"Use LOTS of Placeholders"

This says understanding where users spend time on your website, getting to know where those top pages are and Ezoic can also collect this for you. Says "most publishers see the best results with at least 15 placeholders per page."

Now keep in mind, what was said before about the testing. So this is suggesting we put maybe 15 or so on there.

Now this, say most publishers, is probably an average of all the different amounts of visitors. On mine, probably about 15 placeholders should do just fine. Now that's just on the top pages and on similar pages.

It also says that you can auto detect similar pages within the ad tester Chrome Extension here, which also suggests "use placeholders of every different position type and select multiple ad sizes" and "put placeholders above the fold", but be careful with top of the page and under the page placeholders.

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It has a few more suggestions, and a good one for about everything in life - "Be Patient"

Understand, it can take a while to test and get some of the optimal layouts, especially the more placeholders you put in the lower amount of people visiting that particular page, it can take a while to test it.

"Deleting Placeholders"

Finally, it says don't delete your placeholders either.

If you delete your placeholders, it says long story short, it can mess up the system because it already has. The idea is that placeholders that don't work should automatically not be shown very often. Therefore, there's no real need to delete them.

I think we've gone through this in a lot of detail today.

Make sure that once you've got it checked so that it's integrated, you set up your ad testing, make sure that you've turned it on and then applied for Google's Ad Exchange and you will be all set to I hope to earn at least 50% more on your website and ad revenue if not much more than that.

Thank you for making it all the way to the end of the Ezoic's setup tutorial. I imagine since you are still here. There's a very high likelihood you will love watching my future videos, I trust you hit that subscribe button and turn those notifications on if you want to make sure you don't miss any videos.

I do live videos almost every day and I imagine you will love those things.

If you also want to watch on Facebook, especially live streams. Go follow me on my Facebook page, hit "See First" and turn those "Notifications" ON.

You can check the links in the video description you'll find there's a lot more links about this Ezoic's setup, things like I recommend if you want to get to know me a bit better go to my website, click on workshops and come schedule a workshop with me.

I've got these one hour online workshops where they're there for me to listen to you and help you with exactly what you've got going on. There can be up to 27 people in these workshops. You can also schedule a one-on-one call with me or you can come to my Live Show that I'm doing in St Petersburg, Florida as well.

I appreciate Brandon from Ezoic for getting me started with this setup, I trust if you're signing up, but you can use my link.

I love you. You're awesome. I appreciate you being here with me.

I'm looking forward to seeing any comments or ideas or questions or suggestions you have on the video. Every one of those times you push the like button on any of my videos is really helpful to get people to watch them more.

I appreciate the chance to serve you I have a wonderful day and I'll see you in the next tutorial.

Love,
Jerry Banfield

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