If you buy store brand,

you can save the following amounts:Using Instacart to generate current prices, I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains.
Because they primarily sell their own brands, discount grocery stores like Trader Joe's and Aldi can keep their prices low.As a grocery store chain and for its Wegmans label, Wegmans is an interesting example because it has a lot of its own brand loyalty.I know people who would travel across state lines to purchase its flavored seltzers.That's fine, LaCroix.)Although Stop & Shop is not revered for its generic brand, which is simply referred to as SB or Store Brand, it is generally regarded as a midrange grocery chain with a good selection and good quality.