previously, Hollywood hired PricewaterhouseCoopers to re-audit the introduction of the Hollywood movie box office in the Mainland. Originally regarded as the normal audit of the "routine work" actually uncovered the mainland to conceal the box office 9% of the scandal, Hollywood is expected to lose 260 million yuan. And just a few days, Douban is broken 7 of the National Day file just entered the "second half" will burst a large area "box office water".
(Original title: why the domestic film was always Hollywood discrimination? First to get rid of the mistakes of the box office to say)
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Tiger sniffing Note: This article reprinted from "a movie with" micro-channel public number, author: bobby.
"A steal a note" behind, is the rapid rush of Chinese film the most unbearable "dark side". When the "war wolf 2" box office fire was the authority of foreign media "discrimination", the fans to "cultural self-confidence" or even "cultural self-esteem" to denounce.
This "discrimination" is not behind the single film, but the Chinese film box office statistics suspicion. Difficult to cure the box office fraud, so that the authority of the Chinese film box office cast a huge shadow. And to improve the transparency of box office statistics, change the "only box office theory" of the market reference, it is an important means to solve the box office fraud.
National Day file box suspected collective water injection, capital "hostage" film is the mainstream reason
Large-scale film water injection is no longer a secret last year, "Ip Man 3" due to the fake at the box office was exposed, then the mainland movie market worsened, and ultimately in the messy barely "clearance."
But the mainland box office growth has returned to rational, to some extent, "Ip Man 3" became the mainland box office growth of a node, from the barbaric growth transformation for a rational rise. But the popular schedule of the demographic dividend is still the most important film of the film side of the advantages, so the big stalls, "lock field", "fill the field" and other "professional vocabulary" frequent "appearance", the box office water is still common.
However, 2017, the development of domestic film is very deformed, the first half of the year in addition to the Spring Festival, the rest of the schedule was flat.
And into the second half, the summer file from the basic "War Wolf 2" "a dominance", one of the few high-quality file only the National Day and Lunar New Year stalls. Many capitalists suddenly look back, "explosive" hard to find, in a limited period of time "self-made" explosive product may be the most important choice.
It is worth noting that this year's National Day stalls, card bit war, "the tragic degree beyond the past, word of mouth as much as the whole, the film type is relatively simple.Currently, in addition to" a single "and" shy shy iron fist " The second echelon and the third echelon are in the fierce fight, and two pairs of the film are the same type of confrontation contest, this "head-on" PK war no doubt need the film through the attendance rate to release the fans watch the enthusiasm of the signal, So that the theater produced an increase in the illusion of the row of this box office water "natural temptation", perhaps so many films choose to take risks.
From the entire period of the mainstream video investment cost point of view, "sewing machine band" had exposed 80 million has been the mainstream film "low with", "shy iron fist" production cost of 140 million; "British duel" production cost 40 million dollars or so; "empty day hunting", "the ultimate pursuit" investment costs are breaking the 200 million mark.
Investment income recovery pressure is undoubtedly the choice of "aggressive" an important reason, the capital "hostage" of the film may be one of the most innocent victims. Although the box office water injection is essential to improve the film's attention. But often because of the box office water, so that the film market treatment worsened, word of mouth diving, row of the phenomenon of the sharp drop is not uncommon.
Hollywood 260 million box office was stolen, the screen "brutal growth" eventually "shaking demon theft group"
PricewaterhouseCoopers' "surprise check" to 9% of the stolen box office, no doubt shocking. In fact, and the box office water "reputation is quite" is the mainland market to conceal the box office. It is reported that in 2013 at least 2 billion at the box office is not included in the accounting system, the box office to conceal the proportion of up to 10%.
Because of the current Sino-US negotiations on the critical period of the film quota, so many foreign media early pointed out that once the PricewaterhouseCoopers found that China's concealment of the box office, may become Hollywood to increase the proportion of the box office an important weight.
This year, "Film Industry Promotion Law" has been formally implemented, concealed box office has been very clear rules. In the "Film Industry Promotion Law" published soon, they informed the investigation since 2016 box office investigation. On the country's 326 cinemas were issued a ticket, of which 126 faces closed for rectification.
However, in such an "outlet", the summer file release of the "war wolf 2" was again exposed to steal the box office incident, which has been the film side of the strong denounced.
Repeatedly concealed box office actually exposed the mainland film screen "brutal growth" of the adverse reactions. 2016 at the end of China's number of a screen for the 41179 block, is 2.14 times in 2012, an average of 19 new screens every day, beyond the United States to become the largest number of countries in the screen.
But according to the median to calculate the 2016 China's single-screen box office, then China's single-screen box office for 1.25 million, with 2015 single-screen box office 1.59 million yuan, down more than 20%. 2016 China's screen growth rate of 30%, is the box office growth rate of more than seven times.
As of June 30 this year, the domestic cinema has 8298, the number of more than 46,000 screens. But the first half of this year, the total domestic film box office only increased by 10.49% over the same period last year. Screen growth rate far beyond the box office growth, no doubt increased the operating pressure of the theater, a single screen box office revenue decline, no doubt need to continue to increase the theater non-box office revenue growth.
In addition to the only non-box office income, the lack of supervision of the three or five line city cinema, do not rule out the pressure through the box office to ease the survival pressure. And the sense of supervision of the fans, the legal supervision system is not yet sound situation, concealed box office is still "stable" exists in the mainland cinema corner.
Box office fraud "legacy", "multi-dimensional combat" is the most important
Box office fraud is not just a movie or a period of time on the mainland film market harm, its long-term "legacy" is undoubtedly the Chinese film's various positions cause serious damage. Its complex interests behind the dispute, it is the key to the continuous remnants of the box office.
At present, "Film Industry Promotion Law" is always the key to cure box office fraud, but in the regulatory technology and regulatory approach still need to further improve and increase the crackdown on the crackdown, but also an important choice to cure this behavior.
In addition, the box office fraud lies in the film box office audit system is opaque, and the mainland box office data and theater box office business tax levy is two different systems. The introduction of a more "public" market research mechanism, the same can change the current large area of the box office water injection phenomenon.
For example, North America has a third-party movie box office statistics, the film box office statistics more public and reasonable, the data statistics are relatively transparent. This undoubtedly lets the cinema, the issuer to use resources to facilitate "start" the probability of reduction.
And fundamentally speaking, to improve the quality of the industry itself is the key, the current mainland is still the film market "only box office theory," the firm performers, a large number of security at the end of the issue, the performance of the bet on the financial "leverage." And how to guide the film evaluation from a more comprehensive perspective on the film and television works to consider, is to reduce the ratings, playback, film box office data source of fraud.
Box office fake hidden market chaos and not because once again punishment to be effective "cure", and the mainland market leaped to the world boss, should not be based on the data in doubt on the basis of the huge controversy. When the "quality is king" back to the ranks of the core of film and television competition, box office statistics, justice and authority should also be the industry to continue to improve the key.