산업분석은 산업의 매력도(attractiveness)를 평가하는 것. 경제적 이익(Economic Profit)이 있는 산업이 매력적!
Econ Profit = ROIC - Cost of capital
경제적 이익은 pricing power에 의해 결정!
Strategic Analysis - Forces (Rivalry and New Entrants is the first focus for analysis)
- Rivalry
- New Entrants
- Supplier Power
- Buyer Power
- Substitutes
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