Live events are very trendy among marketers; in fact, 31% of them would even call live events "The single-most effective marketing channel." However, some aspects of live events still hold them back from being a great marketing channel for the digital age — things like limited reach, or a lack of inclusivity.
Simply put, a live event can't engage an audience that's not there to see it. In that case, it's not adding to the customer experience because the customer is not present. But, if you were to figure out how to live stream an event online, you'd have a good shot at bringing your events to everyone.
Let’s see why you should do it, and what’s the best way to approach live streaming an event.
read full post: https://restream.io/blog/how-to-live-stream-an-event/