Content creators don’t need guides or studies to show them that video, as a form of content, is booming. The websites that host content, or enable creators to live-stream it, are getting crowded. The sheer amount of content creators publish every day is increasing, and the growth is expected to last — Cisco predicts that video on demand traffic will double by 2022. By the same year, live video will account for 17% of all internet traffic.
But while content creators might not need a paper to figure out that video has a future, they might need some help figuring out their place in it because the competition is already harsh. The fact that almost nine out of ten marketers use video content only helps make the landscape more crowded.
But that’s the landscape content creators have to navigate. One of the challenges facing them is picking the content delivery method. Live streaming or video on-demand (VOD) are the two options they have and each has its pros and cons. Each has types of content that work better with it. Live Q&As work better with live streaming. Scripted content works better with video-on-demand. But the notion that creators have to choose one is false.
Read full post: https://restream.io/blog/live-streaming-and-vod-how-to-get-the-most-out-of-both/