Streaming video into your marketing strategy means that you want to stand out from the competition through interactive marketing.
Here are some creative ideas for you to use this technique:
Turn the demonstrations of your products or services into a surprising workshop or launch
If you take a YouTube tour you will find product demonstrations at mansalva, from new mobile phones to children's cars ... My question is, do these videos really answer the questions of potential customers? They cannot know this until they read the comments. However, the videos offer you the possibility to interact with your potential clients in real time.
Promote your video by telling people when you are going to make the video, and with what theme making it clear that you are going to answer questions. Encourage your followers to think about what they want to ask, and explain how followers can leave their questions in the comments.
Create daily expectations similar to the day without VAT or Black Friday
Tell your potential customers what they can expect from your brand. As a rule, when they watch a video, they know that this signed shirt or that special ornament will not be found in the store. When they watch the video, those products have already been sold and the users will probably not see again if they have arrived again or if they were exclusive. But if the store in question makes a video in streaming, it could show users its trips where it buys these special ornaments or as it is collecting the signatures so it gives a vote of confidence to its followers showing that those products will be of New available in the store. Users will know that if they want what they are seeing at the moment they have to hurry because there is still stock. They could even make offers through the comments if they watch the video live.
Through streaming video, each store opens new doors creatively. You can offer a walk through the store and tell your customers the great offers that are waiting for them. To prepare your video, tell your audience about the sale. Mention at what time those products that you are showing to the followers will be available. During your video mix several offers and offer them really at a price that cannot be missed.
For retailers this possibility is very lucrative as users will know exactly when to go to the store.
Turn the workplace into a theater
Did you ever want to make a new project that you didn't have much idea about? Surely you were looking for videos with demonstrations or ideas to shape your project. People are curious by nature and more about our favorite projects. This curiosity offers many opportunities for live video.
This technique is not based on urgent offers such as a live video stream to promote a sale. The focus is on entertainment and curiosity. Give prominence to staff members as they are the characters of a play that your customers will tune in to see.
For example, present your staff on the brand's Facebook page and offer them their own Twitter feeds. Let them become stars that fans want to know more about. Try to spend a few minutes each day talking to the camera, discussing new products, or demonstrating your skills. They can use storytelling, or what is the same technique of telling a story. This attracts what you can't imagine.
The benefits are clear and the techniques easy to implement. If you can use any of these live video techniques, think no more and get with it. Have you implemented any of them? Could you contribute any other that worked for you?