What is Digital Marketing?
Digital marketing is a broader term then it sounds. It starts in the late 1990s and now with the invention of different search engines, online e-commerce sites, and with much more, the digital marketing industry is at its apex right now. In today’s world where everything is digital and people before going to buy anything search for it online and then go to buy it from the store. If you are a business owner or planning to start any time soon then you should start by promoting your business online through various platforms like Facebook, Instagram, LinkedIn, and many more.
Digital Marketing in Today’s World:
With the sudden surge in the demand of digital marketing these days more than 70% of organizations already hired digital marketing professionals to promote their product and services online through the different platform by publishing adds or another way is the video making to get high engagement by posting videos on the social media platform like Facebook and Instagram. No business without having any online advertisement can achieve great because most of the people these days look for reviews before buying anything. How brands do their marketing online plays a great role also due to the current situation of a pandemic where everyone is stuck at home companies relying on digital marketing.
Digital Marketing and its Need:
A brand can only build a good online presence through different marketing strategies that include how to attract your respective audience through your content by making blog posts, articles, making creative photos, videos.
A Career in Digital Marketing:
Digital marketing has many options to work on. Social media marketing also comes under digital marketing. You can work on email marketing, banner advertisement, social media marketing, you can also build your digital marketing agency and many more. This field offers a wide range of career opportunities and you can build a great career in it especially in this era where everything is digital and every local brand is looking for a digital marketer. A lot of web design service companies hiring digital marketers to promote their business through ads and social media posts.
Digital Marketing and its Growth:
With the increase in internet users, online media is also emerging rapidly and more opportunities are arising for digital marketers. If you are a beginner don’t lose hope everybody starts from scratch you just need the will and focus. Before starting anything you should have your goal in mind, where you want to see your company or your product in the next coming years that is how you grow your business digitally.
Conclusion:
Digital marketing is at its peak and with an increase in the number of internet users, it is creating more opportunities for the people who wanted to pursue their career as a digital marketer. According to the annual report, the Indian digital industry will be creating more than 20 Lakhs jobs that are 14% growth annually. The number of internet users in India is almost 601 million which is a huge number.