Soundcloud survives, but with some key changes to leadership

in survives •  7 years ago 

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For years, music streaming site Soundcloud has operated as the de facto home for independent musicians looking to get their names on the map. From aspiring DJs to soulful crooners to … uh … whatever Post Malone qualifies as, lots of big names have used Soundcloud as a trampoline to stardom.That’s why it’s been so hard to see the service struggling as of late, as a series of financial filings revealed last February. It turns out that, without a massive parent company like Google, it’s quite difficult for streaming services to turn a profit — especially when your CEO is too busy partying to pay attention. That’s why Soundcloud asked for — and today received — $170 million in rescue funding from its investors.

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