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10 Ways to Use Instagram for Business https://www.digistore24.com/redir/382325/Mytheenabdulbasheer/ https://www.digistore24.com/redir/382325/Mytheenabdulbasheer/

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Instagram is the fastest growing social network. This visual platform is perfect for businesses that want to share photos and videos with a targeted audience. If your business has an interesting premise or sells visually appealing products, Instagram can be an effective tool for promoting your company. It’s also much more thrilling than Facebook or Twitter. Here are 10 ways to use Instagram for business.

Use video in your Instagram ads.
Video ads on Instagram have been a game-changer for businesses. With the introduction of video ads, marketers can now add short-form video to their ad campaigns. Video ads are a great way to grab people’s attention, increase brand awareness, and drive in-store sales. As of 2018, Instagram ads have seen a 150% increase in click-through rates (CTR) when compared to non-video ads. With statistics like that, businesses should use video ads in as many places as possible. For Instagram ads, shoot short, fun videos that showcase your product or service. You should also include a link in the description where customers can click to buy. Video ads on Instagram are not skippable, so users will have to watch the full length to get to the link. That said, Instagram users don’t mind watching ads and brands have seen better results.

Have fun with sponsored ads and experiment with what works best.
First, you’ll need to decide on your ad type. You can choose between a photo, video, carousel (a series of photos or videos), or slideshow ad. You can also mix and match these types of ads into one campaign. From there, you’ll need to select your targeting options. You can choose to target people based on their age, location, gender, and interests. There is also an option to target people based on their relationship to your business. Once you select the people you want to see your ad, it’s time to choose your ad type. You’ll notice that you have a few options for your ad type. You can choose between a photo, video, carousel (a series of photos or videos), or slideshow ad. You can also mix and match these types of ads into one campaign.

Use visual content from other platforms and incorporate it into your feed.
Instagram is a great platform for reposting other visual content. You can repost images and video clips from other platforms and integrate them into your Instagram feed. You can also repost photos and videos that your customers or fans have posted on their account. Just make sure that you’re properly crediting the original source. Doing this will help you create a more cohesive feed and give it a more authentic feel. For example, if your company sells yoga mats, you could repost images from Instagram yogis, like @yogawithlauren. This will show your followers that you support the yoga community. It’ll also let your customers know that you’re part of the larger Instagram community. By reposting these images and videos, you’ll be able to reach an entirely new audience.

Leverage influencers who already have an audience on Instagram.
One of the best ways to use Instagram for business is by leveraging influencers with an existing audience on the platform. An estimated 85% of people follow brands they admire on social media. If those brands have a large following on Instagram, it’s likely that many of those followers are also on Instagram. Working with influencers gives your brand exposure to this new audience and gives your campaign a boost. For example, if you sell eco-friendly clothing, you could partner with an Instagram influencer who also has a large following on Instagram. This partner could promote your clothing on their Instagram story and encourage their followers to visit your site. In exchange for promoting your clothing, you could offer them a free product or gift card.

Show customers what’s in-store (and give them a nudge to buy).
Another great way to use Instagram for business is to show your followers what’s in-store. If you sell clothing or shoes, you could post images of your latest styles and provide links to purchase them online. You can also tag the items and link to the company’s website. If you sell food, you could post images of your menu items or dishes. You could also post images of your staff or the interior of your restaurant to give followers a sneak-peek inside. This will give your customers a visual reminder of what you’re offering and might even give them a nudge to buy.

Run an ad for a product or service you currently offer.
If your company offers a product or service (or has plans to in the future), you can advertise on Instagram to promote it. You can sponsor a hashtag and create an ad that appears in users’ feeds. For example, if you’re an accountant who offers tax services, you could sponsor the #taxes hashtag. This will let your ad appear in the feed of anyone who uses that hashtag. Now, you have access to an entirely new audience. This is a great way to promote your business and gain new customers. You can also use paid ads to promote special offers for your current customers.

Host a giveaway or contest to build your audience.
Another great way to use Instagram for business is to host a giveaway or contest. This is a great way to engage your followers and build your audience. You can host contests or giveaways on any social media platform, but they’re especially fun on Instagram. For example, if you sell healthy snacks, you could host a contest to give away a free bag to one lucky follower. You can ask your followers to upload a photo of themselves eating one of your products or create an original image on Instagram using their products.

Install Instagram analytics to track your ROI.
Another way to use Instagram for business is to track your ROI. Instagram has introduced a new analytics dashboard for businesses that will show you data about your account, posts, and audience. This data can help you determine which kinds of posts are performing best and what you can do to improve your account. The dashboard will also show you your account’s reach and engagement levels. This is helpful because it’ll tell you how many people are seeing your posts, how many are engaging with them, and how many are clicking on your links. As you use Instagram for business, you’ll be able to track your ROI and determine how to improve your account.

Create a branded account and make it your home base.
Last but not least, you can create a branded account and make it your home base. You can also create a business account and make it your main Instagram account. Doing this will help you build your following on Instagram and make it easier to engage your followers. If you create a branded account, you can use it as a hub for your other social media channels. You can post images and videos from your other accounts and link them back to your main Instagram account. This will make it easier to manage multiple social platforms and will encourage followers to engage with you across all platforms. As you can see, Instagram can be a great tool for promoting your business. With the right strategy and approach, you can reach a new audience and engage your current followers. These tips can help you make the most of Instagram for business.