It's no surprise that creators flock to YouTube, which is the world's second most visited domain.
YouTube is only surpassed in popularity by its parent company Google, which has 2 billion monthly active users. And the global video sharing site promises fame, fun, and a lot of money to anyone who succeeds as a YouTuber.
But what exactly is a YouTuber, how much do they make, and how do you become one? That's exactly what we're about to discover.
What exactly is a YouTuber?
A YouTuber is someone who creates content for the video-sharing website YouTube. Some see it as a hobby, something they do to share their knowledge, network, and have fun. Others consider it a full-time job that pays the bills and then some. If you regularly post content to YouTube or make a living from your video content, you might consider yourself a YouTuber. In 2021, the term "YouTuber" will be synonymous with multi-millionaire unboxers, toy reviewers, and other content creators. However, not every YouTuber is a millionaire. Which raises the question.
How much do YouTubers earn?
Because there is no such thing as an average YouTuber, there are no hard and fast figures for how much YouTubers make.
YouTubers make money in a variety of ways. A successful YouTuber could make money by:
Joining YouTube's partner program for advertising
Affiliate marketing entails becoming an affiliate partner.
Merchandise - they sell their own merchandise such as mugs, T-shirts, and toys.
Crowdfunding entails joining a website such as Patreon or using online tipping services.
Licensing entails granting permission to the media to use their content.
Sponsorships entail the creation of sponsored content for brands.
As of now, all of the top-earning YouTubers use more than one of these methods to monetize their video content. The top-earning YouTubers in 2020 include 9-year-old Ryan Kaji, who earned 29.5 million USD in a single year playing with toys, and MrBeast, an amateur stuntman who earned a respectable 17.5 million USD. However, Ryan's income includes profits from over 5000 branded toys, and MrBeast has a long list of corporate sponsors. If only income from YouTube's Partner program is considered, YouTube content creators earn an average of $18 per 1,000 views. That is, a YouTuber with 100,000 views per month would earn a meager $1,800 USD.
In ten steps, learn how to become a YouTuber.
But let us not get too far ahead of ourselves. Once you're up and running, you'll have plenty of time to consider how to make money from YouTube.
Let's take a step back and talk about how you can get started as a professional YouTuber.
1)Select a niche
Every successful YouTuber has a niche.
Your area of expertise is referred to as a niche. It's the main focus of all of your video content, and it can be anything.
- Determine your "why."
Your niche can be anything, but you must be clear on why you are creating that type of content. If you have a good reason, you can:
When you're creating, narrow your focus and stay on track.
When researching trends, you can save time and energy.
Make it clear what people will receive if they subscribe to your channel.
Think about those unboxing videos. Most unboxers don't make content just for laughs. They claim to provide honest reviews of products that consumers want, allowing them to make better purchasing decisions.
So, even if you only want to be a YouTube star to make money, you should consider the purpose of the content you want to create.
- Understand your target audience
Once you've decided what kind of content you'll create and why, you should get to know your target audience.
Consider the following:
Who would want to watch my videos?
’
What are their ages?
What kind of work do they do?
When will they be watching videos during the day?
Why are they keeping an eye on them?
What do they get out of watching them?
Questions like these assist you in developing an audience persona. An audience persona is a fictional character that represents the characteristics of your ideal audience.
Give them a name, a job, a reason for being there, and a salary. Because bringing them to life will allow you to better understand who your content is "talking" to and meet their needs with your videos.
- Research your competitors
Your content sweet spot is somewhere between "tried and true" and "unusual." In other words, you must understand what is already working well in your niche and what you can do to stand out.
Examine your competition to see what is already working. Find the top 10 YouTubers in your niche and compare and contrast how they do things.
They might use something similar:
Effects on video (e.g. visual effects and sound effects)
Formats for video (e.g. Q&A, expert interview, storyline)
Locations (e.g. studio, outdoors, on set)
Sets (e.g. at home, workplace, designed set, animated)
- Establish a YouTube Channel Page
It may be tempting to skip all of the above and go straight to setting up your Channel Page when starting a YouTube channel, but don't!
Your Channel Page functions similarly to a storefront. It should reflect your personality and be tailored to your target audience. Finding your niche, defining your "why," knowing your audience, and comprehending your competition will all aid in the creation of a unified Channel experience.
It is now time to develop your brand. You will require:
Color scheme for the channel's logo and banner image
At a bare minimum. Then, by following these simple steps, you can use these assets to create your YouTube Channel Page.
Make a Google account.
Because Google owns YouTube, you must have a Google account to sign up for one. So, go to Google and enter some basic information.
make a Google account
Make a YouTube account.
Your Google account bundle includes a YouTube account. However, you must still create a Channel.
Go to your YouTube account page on YouTube.com and select Create a Channel. Simply enter your brand name to get started!
Personalize your Channel Page
Many aspects of your Channel page can be customized, including your name, logo, page banner, and About information.
Check out these free YouTube channel art templates to create an engaging page, and make sure you:
Finish your Channel description (a.k.a. the About section)
Make use of consistent branding.
Include a logo or a high-quality headshot.
Include contact details.
All successful YouTube channels do the things listed above. And this is true regardless of niche. Take, for example, Learn Your Land, a 345,000-subscriber-strong channel that helps people connect with nature.
Learn Your Land's Channel Page has a professional feel thanks to the logo, on-topic banner image, and consistent video thumbnail graphics. Which is more likely to attract new subscribers?
- Create a content calendar.
A content calendar, also known as a social media calendar, is a list of your upcoming social media posts.
It could be in a spreadsheet, a Google calendar, or a social media management dashboard like Hootsuite. You'll also use it to schedule and store content information.
Plan your content at least a month ahead of time. This may appear to be a difficult task, but it is far easier than creating content on the fly.
For starters, you don't wake up every morning wondering, "What am I going to post today?" And two, having a broader overview of your content output allows you to be more consistent and focused.
Best YouTube course and community on the market. : https://rb.gy/pt7vcu
- Plan ahead of time for video production.
Remember the audience persona we discussed earlier? This is where it comes in handy.
You can find out when your viewers will be online looking for content if you know who they are and when they will be online — which days of the week and what times of day.
Then, you can use a tool like Hootsuite to schedule posts ahead of time, so they appear when your target audience is online.
- Make use of CTAs (calls to action)
YouTube rewards channels that keep their viewers on the platform by making their videos more visible in search results. In other words, the longer people stay on YouTube, the more likely YouTube will promote your content to them.
So, include calls to action (CTAs) in your videos to encourage your viewers to keep watching your content. You can accomplish this by:
Incorporating CTAs into your video scripts
Using features such as playlists to automate next actions
Including end screens and cards in your videos
In each video description, include links to other popular content.
- React to comments
YouTube, like any other social platform, prioritizes engagement. As you begin to add content to your channel, you'll need a strategy for responding to comments.
Ad hoc responses may work at first, but as your channel grows, you'll likely feel the strain. Using a tool like Hootsuite can alleviate some of the stress.
- Publicize your channel
Once you've mastered the fundamentals, you can begin promoting your work. All of the most successful YouTubers invest in some self-promotion.
You can promote your channel by doing the following:
Advertising is a quick and easy way to win. Simply pay YouTube to increase the visibility of your videos in search results.
Networking is free, but you must first make friends. Then you can start making videos with other YouTubers, such as crossovers, guest appearances, mash-ups, and covers, to get your face in front of new audiences.
Cross-promotion is a simple solution if you have a larger web presence. Inform people about your YouTube videos via your other social channels, email list, or website.
Best YouTube course : https://rb.gy/pt7vcu