Why Tech is Targeting the $15 Billion Mattress Market.
Despite the conventional wisdom to the contrary, the $15 billion mattress industry has seen the entrance of several ambitious startup companies, and they are starting to put a dent in market share.
This information tells the story of how disruption is occurring in this unlikely space and it all starts with big changes to the business model to make online mattress sales more palatable for both the company and the consumers.
