For any small insurance agency, deciding to make the investment in technology is a risk. Technology has changed the insurance game, and small agencies can benefit.
Small agencies face more unique challenges in the insurance industry than other agencies might. Between selling new lines, staying in front of clients and meeting with prospects, agents in small firms do not have time to create and distribute valuable marketing materials to clients and prospects.
Technology has changed the insurance game, and small agencies can benefit from having sophisticated, yet simple technology embedded in their culture from day one.According to the Oxford Dictionary,technology is “the application of scientific knowledge for practical purposes.”The size of the clients they are going after, their current revenue and their revenue potential all make purchasing technology a risk .Having a technology solution at your agency can help level the playing field. “You’ll be able to play with larger agencies,”The benefits side of the insurance industry has been quicker to adopt technology solutions than the
property and casualty side of the business.
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