RE: Apple at the top of 'Most Intimate Brand' for Millennials

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Apple at the top of 'Most Intimate Brand' for Millennials

in technology •  7 years ago 

I wonder why Apple is so high on the list? I don't see many apple commercials, and with its predatory practices, you think it would be spiralling downhill.

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Apple has made its name already. So no need for ads or anything. The brand just sells itself.

To drones, maybe. I have never purchased an apple product, nor do I intend to ever do so.
Apple is a closed system, and doesn't allow developers to add new things to the system. They also don't allow people to work on their own computers, and would rather throw a perfectly good phone or computer away, than allow someone to work on it and fix it.
Apple is a mega consumer and waster of electronics.
They are also pirates and try to sue people for things that apple didn't create.
But, that's just me.