Snapchat is working on a complete redesign of the interface of its mobile application with the intention of attracting more users, the company announced. After years of listening to complaints, they say they will make your app much easier to understand.
This was announced by the company's executive director, Evan Spiegel, after publishing the financial results for the last quarter. In general, the social network continues to grow in terms of users, but at such a slow pace that it has them worried: "We are growing much slower than we would like," he said, and that is a problem they plan to solve by renewing how the platform.
Snapchat only obtained about 4.5 million active users daily during the last three months, thus achieving a total of 178 million active users. To compare, Instagram has 800 million users, of which it added 100 million during the last six months.
Many people have run out of Snapchat after installing their app for not understanding how it is used. The idea of the social network is to simplify its operation and make a more friendly interface so as not to lose users. Although for some the Snapchat interface is the most important and unique thing in the app, while Facebook continues to copy its functions, the only thing that matters to them is growing in active users.
I never managed to use the snapchat because I have no idea how
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