I agree with this. I don't want to be apart of the mobile game business. That is usually all about getting people to play your game. They call addicting the player as making the user experience better, since the player is so engaged. They use such things as click this a hundred times and you'll receive something, and each time you press it you hear this sound which is like "ca-ching!" and you start drooling like a Pavlov's dog each time you hear the bell.