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The largest search engine on the planet, Google, announced formally it will restrict advertisement of “Crypto currencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, crypto currency wallets, and crypto currency trading advice),” including aggregators and affiliates regarding “crypto currencies and related content.”
Just days ago, these pages published “anecdotal reports of several companies operating in the initial coin offering (ICO) industry, Google is taking steps to restrict the visibility of ICO advertising on its platforms.” As of March 13th, however, Google published Financial Services: New restricted financial products policy (June 2018), announcing it “will update the Financial services policy to restrict the advertisement of” cryptocurrencies and related content. The policy will be implemented by June of this year. By restrict, it appears some of those ads banned might be able to ultimately advertise with Google by getting certified.
To advertise through Adwords, advertisers will need to: “Be licensed by the relevant financial services authority in the country or countries they are targeting; Ensure their ads and landing pages comply with all Adwords policies; Comply with relevant legal requirements, including those related to complex speculative financial products; Advertisers can request certification with Google starting March 2018 when the application form is published. This policy will apply globally to all accounts that advertise these financial products.”