With over 1.5 billion downloads on the App Store and Google Play and over 500 million active monthly users, TikTok is the newest social media fad. The platform is made up of 15- and 60-second user-recorded videos that can be edited in-app and integrated with other social media platforms.
The majority of TikTok users are between the ages of 16 and 24 years old. However, if you believe TikTok is merely a trend for Generation Z, you're mistaken. TikTok has developed from a video-creation software purely for users to express their creativity to a marketing and advertising utopia since its introduction in 2018.