Hello, Hello, everyone, I am Nigel, I have been engaged in Internet marketing since I graduated from tiktok University, and I started to start my own business. Now I am doing tiktok operation, and I am right in the international version of the operation of jitter.
As a friend of cross-border e-commerce, we are all optimistic about tiktok's ability of drainage and delivery. We believe that tiktok will cooperate with Amazon in the middle of this year to open the shopping cart function.
I have been testing for two months, playing a lot of waste accounts, but also because of the problems, a lot of red envelopes to ask others. Because tiktok played a better understanding of the past, now turn to tiktok, get started quickly.
I plan to share with you the effective way of testing. You can pay attention to me. I will write articles in series.
Three minutes to understand how to play domestic tiktok.
Background of the model:
User a finds a good product in the video, directly clicks on the shopping cart and jumps to the e-commerce platform to place an order. After the transaction, the video publisher gets the sales commission, and the merchant delivers the goods and is responsible for the product and after-sales.
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"Shopping cart" will appear in the video
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Operators can select and promote products
There are four main tiktok providers:
- Wanghong and wanghong team, including wanghong matrix.
Chartered public rental, rent wife, redundant and Mao Mao Jie, Li Jiaqi and so on are the first tiktok of the domestic voice row, and the advertising revenue is at the 30 million level in one year.
Net red is mainly connected with soft advertising. - Grass planting video team:
Mainly businesses and manufacturers, organize their own team to shoot the use of the product scene, and then bring their own goods. - tiktok (video creator):
That is to say, people who send works and keep their names and earn commissions by promoting commodities. At present, 80% of them are individuals and 20% are large teams. They are doing it on a large scale with a matrix.
Tiktok in mid 2019, through promoting health enhancing herbal tea, a single product, the commission directly bought a total of a few. Imagine how crazy it was.
Because there are many individuals, there are also many training factions, all of which are "knowledge payment". Of course, it is precisely because of the large number of people that the industry is becoming more and more specialized.
Many skills, such as only one day to keep the number, the next day to open the window to sell goods, such as derivative selling real name certification. All kinds of demands are met by subdivided services. - Merchants:
Businesses provide products and after-sales services. Up to now, it is generally necessary to provide samples, grass videos, and even require businesses to put pods（ Pods are Dou +, the official paid promotion to buy traffic for videos)
Tiktok is going to be selected in the selected alliance of vibrato (only entering alliance, Amoy can add merchandise link). Now there are Taobao shops, Tmall stores, Jingdong, suning.com, NetEase strictly selected, tiktok and their own stores.
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Tiktok find the stores that meet the alliance's requirements, sell the goods on the line, set the commission ratio, and then invite the chattering Amoy guests to link up in the master group, and promote their products.
Tiktok is the producer of video tapes, and the business is responsible for the sale and customer service. After the customer has finished the transaction, the customer can earn commissions, and the merchant is equivalent to paying the fee for the purchase.
Tiktok's model will probably follow the domestic model, providing channels for video creators to cash in. At the same time, it will provide businesses with an advertising model of effect payment, and earn a few service fees.
In the next article, I'll share some considerations about tiktok's account registration, especially the discrimination mechanism of tiktok for user registration, which is very important for us to make an account.
Many friends asked me that my account has been successfully registered, but I can only read, not comment, not pay attention. Some friends also asked me that I have registered more than 30 accounts, but each video only has less than 100 playback.
Obviously, there was a mistake when the account was registered, the account weight was low, and it was judged that the current was limited.