Yeah that's exactly what I thought would be the case.
It would certainly make it more challenging to automate it and require a fairly sophisticated AI to operate things properly, especially if it was to be able to take good or bad news into consideration somehow. But maybe it could also be driven by some sort of blockchain or peer to peer technology that could help in that area. Definitely a separate project though.
I have been at a music festival all weekend but will do some more research over the week.