Bold and colorful signage is a great way to grab attention but it’s critical that you are intentional about each aspect of the display, from the color choice, font and sign size, number of pieces in the display and the arrangement as a whole. A display that is too busy is overwhelming and chaotic for customers to absorb so they are more likely to avoid the booth completely which results in loss business potential. Instead, the display should be an open and comfortable environment where customers feel free to approach and even walk into (depending on size) to get a closer look. This allows the representative to speak with them and hand out brochures or pamphlets which have additional information and can be taken with the customer for future reference.
The best promotional display stands help the company tell a story about their product or service and create a multi-dimensional booth that is engaging for customers. This equipment should be easy to setup and take down for transport in between events so the representative can use the marketing displays multiple times and have it work for a variety of spaces. When choosing a vendor, carefully research the inventory options for display equipment as well as their print quality graphics to ensure that the displays are professional quality with durable hardware. The layout should be flexible to accommodate spaces of different dimensions so avoid a design that requires a lot of connections or rigid assembly unless you know that every venue will be able to handle. Shoppers should be able to choose from a variety of heights, widths and sizes so their signs can be represented in the best manner possible and placed in a unique way to highlight different product features and images.
Be creative with the type of tools and visuals included in the display as this will help separate yours from the competition and bring more customers in to take a look. The TV exhibition stands in UK are a helpful addition so television screens can be combined with other display materials. Televisions can be heavy so the support equipment needs to be strong and durable to work with the visual and function as needed for a long period of time. Short videos can communicate a lot of information in a quick period of time or act as a conduit to get the attention of passers so the representative can engage them in discussion. Videos often attract small groups of strangers which provides a larger audience for the business and opens the door for a demo, questions or, at a minimum, handing out marketing materials they can take with them.
Strong displays need to be reusable in different locations which can even include the store’s location. Window displays are a primary marketing tool that can attract individuals passing by the business to come inside and shop without having any representative contact. These are just as valuable as the equipment utilized at fairs and shows on the road where more flexibility and professional photo quality make the difference between being passed by or bringing in sales for your company.