Live formats have been on Twitter's agenda for some time now – be it via Periscope or Clubhouse clone spaces. Now Twitter also wants to get into live shopping – Walmart is making the start.
Twitter Live Shopping with Walmart on November 28, 2021
Already at the beginning of the year, the first shopping tests appeared on Twitter. Now the short message service also wants to get into live shopping – as it says in an official announcement.
The first test of Twitter Live Shopping is taking place in collaboration with Walmart. Just in time for Cyber Week, the social commerce event will take place on Twitter on Sunday, November 28, 2021.
Celebrity support of Jason Derulo
For the entry into live shopping, Twitter has apparently spared no expense and effort. Because the presentation of the event will be taken over by singer Jason Derulo. On the channel of the US retail group @Walmart, users can follow the live event.
According to the Twitter announcement, there will be a "30-minute variety show with electronics, housewares, clothing, seasonal decoration, surprise guests and much more."
How Twitter Live Shopping Works in Detail
During this "variety show" in the live shopping stream on Twitter, users can take various actions.
For example, they can access a "Shoppable Banner" and the "Shop" tab. Meanwhile, they remain in the live event and can switch between the "News" and "Shop" tabs, but continue to follow the event.
Twitter wants to ensure that users "don't miss anything when buying" while they can continue to follow "the livestream on the retailer's website".
Twitter is still an important platform for Walmart's business and our customers. We have focused on breaking new ground in the field of shoppable livestreams and are looking forward to celebrating an important milestone together with the first livestream shopping event on Twitter.
Walmart wants to use Twitter Live Shopping to meet its customers "where they are," says Walmart CMO William White. The aim is to make it easier for them to "buy incredible offers and be inspired by dynamic, interactive experiences".
Twitter rolls out shop module
After the shopping tests at the beginning of 2021, Twitter has now also announced that it wants to open the shop module to other retailers in the USA in the coming weeks.
In addition, the platform wants to introduce a shopping manager. This is intended to give retailers a "central point of contact" to manage their shopping activities on the platform, among other things via product catalog management tools.