Introduction

Digital advertising can also be called Internet marketing or Internet advertising. It's when organizations use Internet technologies to deliver custom ads.

The digital advertising market has now developed over the last 4 years; its size has exceeded the time frame of the television fragment in 2017. The most encouraging parts of advanced advertising are automatic promotion, which shows a normal annual development rate of over 23% compared to a development rate of 4% for non-automatic sections. Magna Global made a forecast that the size of the advertising programming market will reach $42 billion by 2020.

However, despite this positive progression, the digital advertising market has numerous problems, including a low focus on productivity, non-direct counterpart connections and an abnormal state of extortion. As a result, everyone involved suffers; the promoters pay too much for each customer included, the distributors get fewer prizes and the consumers are disappointed with their quality.

In the following article we will highlight the most outstanding aspects of a project called Ubex, which seeks to enter this area and stand out for its work improving the industry notoriously

About Ubex

Ubex is a global, decentralized advertising exchange where companies advertise effectively, while publishers profitably enrich the advertising space of their resources.

Ubex is a company registered in Switzerland with headquarters in Crypto Valley Labs "The Block" (Switzerland) whose founders are Artem Chestnov and Daniel Biesuz, who want to revolutionize the advertising sector and take it to a new level.

Project Mission Statement

Create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertiser offers and publisher websites

Using neural networks and aggregated data, select the most relevant advertising content at a given point in time for a particular user, maximizing the likelihood of obtaining the desired results.

Significantly reduces commissions by eliminating intermediaries

Eliminates all indirect links between advertisers and publishers through the application of intelligent contracts for all types of tracking, thus increasing the economic efficiency of the cooperation.

Create an opportunity for publishers to take advertising space into account.

Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and the opportunity to collect in advance if the reputation is high enough.

Develop a multi-layered platform participant reputation rating system

Implement an advertiser and publisher rating system, which will be stored in blockchain along with the complete history of your operations, to prevent fraud and enable a mechanism to deal with the most reliable fireworks.

Modern Advertising

Today there are a number of problems in the online advertising industry, whether it's on websites, social networks or emails, for end users, advertisers and publishers alike, and Ubex's goal is to eliminate them all.

End user:

The end user generally finds advertising annoying or unimportant.

Intermediary commissions increase the value of the products.

Selling over the Internet is full of fraud and deception.

Advertisers:

Advertisers also have different problems when it comes to promoting their products, starting with uncertainty about whether their publications will be profitable.

The wide variety of social networks and sales channels makes it necessary to hire the services of a third party to properly manage online sales, which is an additional expense.

Editors:

Difficulties due to the need to complete all advertising fields.

Advertisers who do not pay for contracted work or delay payment.

Uncertainty about the number of projects and revenues obtained in the future.

Present Problems

The current system is prone to problems. There are huge commissions that we have to pay when we get advertising space on any publishing platform. To minimize the element of fraud, we usually look for large advertising agencies. The cost of the commission increases because of that big advertising company, as does our marketing budget.

The second drawback of the current system is that customers do not know what approach advertisers will use to get their message across. We do not know how our marketing budget is being used and what a positive outcome of the efforts we will receive. The unfortunate part is that no advertising agency shares its marketing methodology.

Proposed Solutions

Ubex eliminates these problems due to the use of intelligent contracts. Ubex has made it convenient for advertisers to select appropriate advertising space and publish it on a relevant website without the intervention of third parties. You can buy advertising according to your marketing needs. The platform offers you to choose the type of clients, their age, interests, area and many other useful parameters to get the most out of this ecosystem.

UBEX Wallet

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a token depends on the need to credit funds from advertisers' accounts for the submissions of advertising materials they have purchased. In addition, basic kryptom currencies do not allow the crediting of funds from third party accounts, regardless of whether or not third party authorization is obtained. The token brings permissions to a particular address within which the owner of the address can use the funds available in the account. There is the possibility of crediting on the condition that the account holder has established the size of the fee and only the address to which the fee is issued, or else it will be impossible for the funds to be credited.

The Ubex platform will allow Tokens to contribute to the system and its performance for a wide variety of cryptom currencies. Exchange rates will be controlled by market needs; they will be based on exchange data from the UBEX Token.