Today it is difficult to imagine our life without mobile communication methods, and especially without messengers. It's fast, convenient, and affordable. Therefore, the audience of people using applications of this nature is increasing every year. For example, the number of Telegram users has increased from 25 million to 150 million since 2014, and by 2021 it is projected that users of this messenger will be about 675 million. In this situation, the huge interest of marketers in mobile communication applications as there is another platform for advertising campaigns for a fairly large audience. Moreover, the emotional reaction to such advertising is higher than for advertising with TV. But as practice shows, the implementation of marketing processes through messengers, today also has its difficulties, as it requires a lot of money and time. Change the situation, according to the developers of the UMC project, it is possible using artificial intelligence and blocking technology.
About The Project
Universal Marketing Company (UMC) is a platform for creating and managing paid content and smart advertising in instant messengers, the tools and capabilities of which are aimed at optimizing and reducing the resources spent and time to administer and promote this content. The implementation of the functions of the platform will be carried out using artificial intelligence, with the use of blocking technology. Developers aim to integrate SMM (Social Media Marketing) tools into marketing campaigns in instant messengers, and to solve the problem of monetization for users of such applications.
The UMC platform allows many tasks to be simplified for advertisers. For example, to reduce the time and budget for communication between the channel owner and the advertiser, a single entry point will be created for everyone. For advertisers, there will be available statistical information about existing channels in specific instant messengers (general information about the channels will be placed by their owners), and with the help of available tools they will be able to select the channels necessary for their advertising according to different parameters. After that, an application for advertising is made (you can create your own text or use a template), and after its creation, on the basis of a smart contract, an agreement on the placement of advertising between the advertiser and the owner of the channel is confirmed. Advertising can be placed on one channel or on several channels. It is very convenient, that statistics of the effectiveness of advertising posts will be provided, namely the number of transitions, subscriptions, reposts, etc.
A few words need to be said about the role of AI in the functioning of this platform. With the help of neural networks that can accumulate information about previous advertising campaigns, the necessary algorithms will be created. Using them, depending on some indicators (the campaign budget, the number of users to attract, the topics of the channels, etc.), the AI will create a portfolio of advertising placements that the advertiser can manually adjust, or launch advertising at the touch of a button according to the conditions of the portfolio.
Probably there will be a question, what for here it is necessary. But using this technology allows solving many problems. Namely - non-compliance with the terms of the agreement between the advertiser and the channel owner (through the use of smart contracts), as well as the problem of cross-border payments by different currencies, as payment will occur in platform tokens. Therefore, the block system makes all processes fast and transparent.
Another very interesting feature of the platform will be a built-in purse where you can store the crypto currency, as well as a built-in exchanger, through which users will be able to purchase internal tokens for both phiatic and other crypto currency.
Selling tokens:
Token - UMCC
Privat Seil - January-June 2018
Pre-Session - July 2018
Token-Seleur - August 2018
The price of the token is 0.1019 $
The minimum amount of fees is 6 255 241 $
The maximum amount of fees - 22 550 000 $
Tokens are created - 500 000 000 UMCC
Token distribution:
64% - sale
14% - team
5% - advisers
5% marketing
2% - bounty and airdrop
10% reserve
Using Tokens
The UMCC token (created on the block of Ethtereum) will be the only internal means of payment on the UMC platform. These tokens can be purchased at all stages of the ICO, on exchanges after their listing or on the internal exchanger. The platform will withdraw a percentage of all transactions, and at the end of each quarter, 100% of the net profit will be sent to buy UMCC tokens at a market price on external exchanges. The purchased tokens will be burned, and it is planned that their price, with decreasing emissions, will increase.
Command
The team members are represented on the site, but there is no possibility to get familiarized with their pages in LinkedIn. The co-founders of the project are Sergey Petrik and Grigory Rybalchenko. The CEO of this project is Dmitry Kozlovsky. Unfortunately, much information about their previous activities could not be found. On the site and in the Whitepiper it is indicated that the team has enough experienced employees both in the field of SMM marketing, digital marketing and development of relevant software, and in block-technology, smart contracts and AI. The team has three advisers, and we managed to find their profiles on the LinkedIn network. It's about Irina Heber (lawyer, specialist in the technology sector, IT, blockbuster), Nikolay Babenko (co-founder of ThreeFold Foundation) and Timur Tmuslim (founder of Top Traders group, and president of Asia blockchain Asssociation).
Outcomes
Everyone should decide whether to accept or not to participate in the token sei-se. The project really has prospects, in the face of the growing popularity of messengers among users around the world. Obviously, the number of advertising campaigns in such applications will also increase. Developers do not offer something supernatural, but they offer a simple and convenient tool for optimizing and simplifying the advertising process from the creation of advertising itself, and to analyzing its effectiveness, which will reduce advertisers' time and resources. Therefore, the UMC platform will definitely have its own user.
Twitter: https://twitter.com/UMCcoinOfficial
Facebook: https://www.facebook.com/UMCcoin.io
Telegram: https://t.me/UMC_community_EN
Reddit: https://www.reddit.com/user/UMCcoin
Medium: https://medium.com/@umcompany.mail
Slack: https://umctechnologies.slack.com
YouTube: https://www.youtube.com/channel/UCQf-NZkuFCzyWEsMnza7IDA
Whitepaper: https://umccoin.io/files/whitepaper.pdf
Website: https://umccoin.io
My Bitcointalk name: rumblesix
My BitcoinTalk profile – https://bitcointalk.org/index.php?action=profile;u=1744410
My ETH wallet is 0x22C3A32ffa6DB7cb32758a8722497C6d8f081d6A