scarcity or upgrades? to upgrade a product you habe to know the difference between basic, standard, limited, exclusive, luxurious. you can sell a brand new basic car to a person for 35000, 35000 standard model to another, 35000 limited model to another, and 45000 exclusive car to another if they do not the luxurious package is 39000 target market price. this is why corporations have ownership of their material rights. they assume so many people in catergory a will pay 2500 above market price, catergory b 3500, c 4500, d 4000, e 2000, f 1000, g 0000 or asking price. this is to get the most money from the early adopters to the penny pinching late or stagnad group. They drive everything based on who buys when for what price.
RE: The Principle Of Scarcity: The Unicorn Frappuccino
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The Principle Of Scarcity: The Unicorn Frappuccino
That is a much more complex market theory -- and very interesting, indeed! As a game developer myself, those sorts of techniques come in handy. But in this particular post I was just talking about creating scarcity to persuade customers to buy as part of a larger set of Principals of Influence.
:)
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Scarcity can be hard to judge. For instance white gold is worth more right now than yellow gold because it is in style. when I wear gold I only wear yellow gold because everyone my age only wears white gold. so within scarcity there are principles of popularity and principles of equivalent products targeted to certain users at close but not equal price sets. Think mcrib vrs the six dollar burger from Carl jrs. Or happy meal Thursday vs kids eat free on tuesdays at IHOP. Marketing similar equal products but to different users based on popular trends among different social classes. Location has a lot to do with how marketing takes place in different regions.
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