According to the latest report by IMARC Group, titled “United States Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the Sanitary Napkin market size in United States reached a strong growth in 2019. A sanitary napkin refers to an absorbent product used for soaking menstrual blood. The napkin consists of multiple layers of quilted cotton fabrics with different layers of absorbent polymers and plastics. In North America, manufacturers are introducing reusable sanitary napkins that can be washed, dried and reused. The improved economic condition of women has resulted in the easy accessibility and affordability of the napkins across the country.
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The growing awareness regarding the maintenance of personal hygiene among females is one of the primary factors driving the market growth. In line with this, the significant expansion of the female workforce has increased their decision-making and purchasing power, thus encouraging them to shift towards premium and branded products of sanitary napkins. Moreover, enhanced product diversification, such as the advent of napkins with wings and fragrances, less thickness, and soft and comfortable fabrics, also impels the product demand. Furthermore, the widespread use of panty liners has increased the sales in the United States as they help to soak post-intercourse discharge, daily vaginal discharge, or light menstrual blood flow. As a result of these factors, IMARC Group expects the market to continue its moderate growth during the forecast period (2020-2025).
Breakup by Type:
- Menstrual Pad
- Pantyliner
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
- Procter & Gamble
- Kimberly-Clark Corporation
- Hengan International Group Company Limited
- Edgewell Personal Care Company
- Kao Corporation
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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