What is this little Big thing? … a unique selling proposition (USP) or Elevator Speech. One of the first, simplest, and most advantageous marketing strategies for any small business is to establish its uniqueness. We must be able to articulate what makes our business different from all the other hamburger shops, florists, doctors, lawyers, and so on.
…WHY US??? … that answer/message shall be congruent and written across all marketing mediums.
Your USP should be short, succinct, and to the point. It should clearly explain who you are and what you do in 18 words or less.
Recently, as I was scrolling on YouTube I witnessed a great USP. This young man’s business was on point. His business message wasn’t an accident, his message was strong and intentional!
Read His USP Below:
“I show small business owners and entrepreneurs how to grow their businesses through video”. (Sorry I forgot to capture the URL)
WOW!!!!…. what do you think ???Do you have to wonder what he does? How would that go over at the next NC chamber of commerce “Meet and Greet”?
Today if someone asks you what you do… what will you say? If it’s not clear and to the point, well your competitor’s USP just, maybe!
Conclusion:
Narrowing down the perfect unique value proposition (UVP) doesn’t have to be hard, but it will take some time, time well spent. A few helpful tips: look at industries outside yours. Look for clues, patterns, and ideas. Dare to be different, release your creativity. Most importantly, remain consistent.
Once you identify your USP; learn, and repeat it often. It’s one of the more vital marketing advantages you have. This will keep you on point. As an example; for instance; not selling your product on price when it’s the highest-priced. Even worse, when your USP pledges the highest quality, not the cheapest price. Remember, a confused consumer does nothing!
Frankly, it’s easy to overlook the obvious. One simple perfectly executed business plan can open doors wide enough for a stampede of customers to crush you. Business is a game and learning a few simple rules can surely place you ahead of the crowd.
What you may find refreshing is that many of the strategies we’ll share are tried, true, and tested. We aren’t hoping, wishing, and praying that our methods work. Many are the very same business tips that have been working for me for 40 years and I’m NO genius. Many of these ideas came about when I was short on funds but “BIG” on creativity!
Now I’d like to hear from you. If we missed key pointers, please leave a comment.
To Your Success!