The Unique selling proposition is one of the most overlooked business strategies many SBO’s fail to utilize, oppose to big businesses. In fact, identifying your mission is usually completed in the beginning stage. Once identified, your mission statement and vision should be implemented and incorporated across all marketing channels and advertising campaigns.
“What makes this one strategy so critical and vital to your business? Bottom line is that it sets the stage for all your marketing messages”
“OK”, let’s back this train up before moving forward. This one BIG overlooked strategy can put you on the right track. Remember a straight line is the quickest route to any two points. A clear, concise, well-thought-out marketing message is Vital!
Today if someone asks you what you do… what will you say? If it’s not clear and to the point, well your competitor’s USP just, maybe!
USP Examples
Saddleback leather
USP; THEY’LL FIGHT OVER IT WHEN YOU’RE DEAD
100 YEAR WARRANTY
NO BREAKABLE PARTS
OVER-ENGINEERED
They are implying that their bag will outlive the buyer. They have a USP that without a doubt sets them apart. Their customers know and expect exactly what is promised. A quality product that lasts forever!
PIPCorn
Pipcorn is mini popcorn made from a more natural softer kernel.
Its’ delicate hull is easy on the teeth and stomach. The popcorn is also:
Gluten-Free
Non-GMO
Whole Grain
Vistaprint’s Unique Selling Proposition: Fast, Cheap Printing for Growing Businesses on a Budget
Vistaprint is a one-stop shop for online printing: There’re known for being the cheapest and fastest printing service. It’s easy and affordable and completely engineered with small businesses in mind. What’s not to like?
Order online
Quick Delivery
Cheap Prices
Once you create your USP what to do with it.
List it on all your marketing material including your business cards.
Verbally articulate it when asked what do you do for a living.
Share it with your friends and family, especially with your children or grandkids.
Writing out and remembering your unique selling point will force you to live up to your message. This will help keep you on track to avoid veering off into unintentional areas of business.
Now I’d like to hear from you. If we missed key pointers, please leave a comment.
To Your Success!