PROMOTING ACTIFIT 16.04.2019

in utopian-io •  6 years ago 

Repository

https://github.com/actifit/actifit

Linked Task Request

Utopian Visibility Whitelist

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications. When Actifit was first released, I was among the early users of the application. But after a while, I fell out of love with the application. I was still following developments made by the creator, @mcfarhat.

The application has made giant strides with the introduction of AFIT tokens and is currently doing an Actifit Initial Steem Offering. Only a few applications on the blockchain have been able to maintain such a tempo and reach such levels. Additional features are constantly been worked on to make the experience better. You can even synchronize it with external devices like FITBIT. Due to these recent developments, I started using the application again. I might not post my results every day, but it has helped me to keep track of my physical fitness

Targetting and Audience

For such an application, you have to promote it to people who are involved in physical activities. Activities supported on the application include Aerobics, Basketball, boxing, cricket, cycling, running, dancing etc.

The application currently supports a total of 31 activities. At a go, it won't make sense to target all activities. So in this promotion, I targetted 5 activities that most people are involved in namely running, walking, jogging, basketball, football who are also interested in weight loss and physical fitness.

Country: United States
Age: 13 - 45

Ad message and Call To Action

The Actifit website contains all the information one would need about the application. The aim of the ad was promoting the website via link clicks. With the belief that on getting the right information, people would be guided, That's, why there is a Learn More link on the ad

Graphics

Image Source
The image was automatically sourced by Facebook on inputting the website link. The image has a dimension of 160 x 160 and in JPEG format.

Bidding Strategy and Results

I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. This means that Facebook is to deliver the ad at the best possible rate.

I spent a total of $15 and it ran for a total of 5 days. The gender results are as follows; Women 31.80% and Men 68.20%.

ActivityResult
Reach10,190
Link clicks218
Spend$15
CPC$0.06
CTR2.13%

Campaign Content

Link to the ads

Screenshots of ad placement
image.png

Proof of Authorship

GITHUB ACCOUNT
https://github.com/jingis07

AD REPORT
https://drive.google.com/open?id=1Qecakvv3571O3_4eg77_Gdtminsv3qwd

FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin

VIDEO EVIDENCE

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Hi @jingis07!

Thank you for joining the Visibility Category for another contribution, this time for actifit app!

It is nice to see that you have included your personal experience with the project, and I am happy to see that you started using the app again.

I would like to see more interaction with the ad, and perhaps some expressed interest through the website. Nevertheless, the reach is not insignificant, and do believe that people who have already seen an ad - tend to remember the colors and the image.

Having said the above, I should ask you to please spend a little bit more time with the captions. These are the first point of contact between the project and a potentially interested individual. They need to be short, concise, accurate and error free.

If you would like more specific suggestions and feedback, please let me know.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

To view those questions and the relevant answers related to your post, click here.


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[utopian-moderator]

Thank you for your review, @katerinaramm! Keep up the good work!

Hi @jingis07!

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Hey, @jingis07!

Thanks for contributing on Utopian.
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