Reputation is very important, but it's fairly easy to fake to a point. That's part of the reason why I get so upset when people artificially inflate their own by using fake votes from bots and the like.
As long as people can easily manipulate their reputation score by buying boosts, it doesn't mean anything to me personally.
Edit: @thatsweeneyguy didn't realize his phone was logged into this account , but instead of deleting the comment, I'll let any rewards go to the guild