Introducing Steemit to 5000+ Indian Audience With Over 1000 Engagements

Introduction

I joined steemit on November, 2017 and have been in love with steemit ever since. I came to know about steemit from a youtube video, the next thing i did was make an account with steemit and i have been generously rewarded by the community for my efforts. During the initial stages of my journey with steemit i made content and wrote about ICO's and it was during this time that i came accross "Dmania" and i was in love again. Out of the Sheer love for dmania i made an facebook ad campaign for dmania reaching over 20,000 people. Then and there i decided that i shall run ad campaigns for Steemit and every other life changing platforms like Dsound, Dtube, Dlive and many other projects yet to come.

My name is Gokul Krishna and i have run the ad campaign on my FB page "The Uberman", My steemit account name is @uberfreelancer and you can find my utopian name under @uberfreelancer. as well (I shall provide the proofs at the end of this post).

I had to run two different campaign on facebook to reach 5000+ people with over 1000 engagements. I have run the two campaigns with different images and will explain the difficulties i faced running a campaign for social media backed by cryptocurrency on facebook after they revised their regulations on running ads for cryptocurrency. I will show you how i was able to get around it.

For the description of the ad i explained in the simplest way possible what Steemit is and how it works, below is the description that i initially came up with

This is where i faced my first issue, I was done selecting my audience, age group and interests,I boosted the post and was waiting for the approval. My ad was disapproved

After analysing the post i realized that Facebook is very hostile against cryptocurrency ads being shown and so i had to remove the words "Cryptocurrency and Bitcoins" out of my description and Interests. So this is revised version of the description that i used for my ads

Audience

When i selected my audience i was very choosy about the city they lived in, My primary target audience was India but the enormous population here is just too large for the ad to reach the right people i selected 16 of the biggest cities in India to run the ad and running them for age groups of 13-50.

I carefully chose the interests as well since steemit will be more appealing to people who actually blog rather than some random Joe.

Activity

I was able to reach an exact total of 6320 people with 1151 engagements from the two different ads that i ran,

AD NO.1

You can check my post here

AD NO.2

You can check my post here

Results

Collectively both the ads ran for a duration of one week, the first ad ran for 5 days reaching 4645 people and 51 engagements, the second ad ran for a duration of 2 days reaching 1675 people with 1100 engagements and 5 link clicks.

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Posted on Utopian.io - Rewarding Open Source Contributors

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