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Promotional marketing is an advert or message sent out with benefits attached to it with the sole purpose of persuading the target audience and make the product of promotion have an edge over other comeptitions. This forms a brand interaction which leads to current or future purchase. Its is a very important tool for marketing in any part of the world both for retailers and brands. This marketing strategy has been said to boost customer's appreciation greatly as they would prefer to go for something that is less the original price. The most significant feature in the promotional marketing is coupons and vouchers which are used by the retailers to attract customers, it is used mostly in the e-commerce industry.
Promotional marketing often suffer from;
- Cost, the price to pay platforms that carry out these promotions through campaigns to generate traffic coupled with the discounts attached to the product are too high making the retailer to result to making poor discount offers.
- Redemption, customers suffer when the vouchers given to them are expired or have terms and conditions requirements. They end up not redeeming their vouchers.
- Liquidity, with the way vouchers are created, it make its almost impossible for customers to trade them.
VEXANIUM has made it a point of duty to come to the aid of the promotional market industry using blockchain technology.
Airdrops and bounties are examples of promotional marketing in the crypto economy. Many ICOs utilize Facebook, google, twitter to help promote their platforms, however some ICOs fail along the way due to several crisis.
How can this be handled?
- Decentralized marketing and Airdrop system
- Blockchain basis
- Tokenization
Vexanium offers these three solutions, it is a marketing ecosystem that is decentralized to tokenize rewards that will stand in the gap between the retailers and consumers. It will gather both the retailers and consumers into the blockchain era to give them satisfaction while creating the best promotional strategy with blockchain incorporated.
Vexanium Ecosystem is made up of;
- VEXM Generator; this is a smart contract based token standard employed by Vexanium which will enable merchants to tokenize their own vouchers.
- VEXplorer; a browser on the Vexanium platform that allows its users to carry out searches and analyze the Vexanium blockchain. All transactions in the blockchain are recorded on the VEXplorer.
- VEXchange; an exchange platform that will be created for the trading of VEX and VEXM tokens.
Vexanium platform will be partnered by Achain and built based on its protocol for a smooth operation. With the area of concentration of the Vexanium platform, high returns are expected in trading volume. Achain is a public blockchain platform that allows developers the rights to issue tokens, create applications and blockchain systems, it facilitates information exchange. The Achain platform will help Vexanium in its goal.
VEX Token Economy
The tokens are used on the Vexanium platform and carry out the following uses;
- Service fees for merchant token generation which is the VEXM tokens.
- Service fees for Airdrop campaigns to reach out to the number of audience expected.
- Trading tokens with VEX as the main trading pair on the VEXchange platform.
- Trading fees which will be 50% off for holders of VEX trading on the VEXchange.
The Team
Token details
Token name: Vexanium (VEX)
Token supply: 1,000,000,000 (1Billion) VEX
Platform: Achain
Hardcap: 20,000 ETH
Partners
Useful links
Website: https://www.vexanium.com
Whitepaper: https://www.vexanium.com/files/whitepaper-vexanium-english.pdf
Facebook: https://facebook.com/vexanium
Telegram: http://t.me/vexaniumcom
Twitter: https://twitter.com/vexanium
Reddit: https://www.reddit.com/r/Vexanium/
Medium: https://medium.com/@vexanium
Writer: FumBerry