Tips to schedule your video stream for greater reach

Have you seen the kind of response people give to videos that connect with them and trigger their emotions?

If you have, then you surely know the importance of video streaming in today’s era. Most of the people prefer watching videos instead of reading textual content on different websites. It is hard to find a company that does not invest in video marketing to deliver it’s message and live streaming has the greatest reach when it comes to video marketing. If a picture is worth a thousand words a video is probably worth millions of words. High quality, innovative and engaging video content is highly in demand these days and thus, most of the businesses are now hiring people who can make creative videos to capture customer’s attention.

Have you ever wondered — does the timing of your video stream have any affect on your reach? Would it make any difference if you schedule your live stream at a certain time or/and date? Sometimes timing influences the impact of the video you stream. You have to be particular about when you stream the video so that you get proper attention from your target audience.

Want to know some amazing tips to release the video ‘just in time’ when it’s needed? Read below:

COLLECT AMPLE DATA

Make a detailed report about what you video is all about: What are you planning to do with your video without having a proper report in your hands? Prepare a report that talks about everything related to your video.

SEASONAL PROMOTIONS

Find out which season would enhance the impact of your video: If you are selling some sort of seasonal product, you better release the video during that season. If you have a product that can be used only during a specific season, release the live stream a few days prior to the season. For an instance — if your video is all about the warmth of your woolen tops, schedule the live stream two to three weeks before winters. Using OneStream you can schedule your live streams. You can for example release one video every week with such creative content that keeps people guessing and eagerly waiting for the next one.

AGE SEGMENT

Different age groups have slightly different time preferences for watching online videos: Find out on what day and time your target audience is active on social media. People are generally less occupied during weekends or between 17:00–20:30 on weekdays. This is when online activity is at its peak. However this is not true if your target audience are e.g middle aged housewives. 10:00–13:00 is more suited to reach them. You have to do some research and some trial and error to find out what is the best time to stream your video content.

SHARE RELEVANT HAPPENINGS QUICKLY

Stream video after an important event. Streaming videos related to a national or global event immediately after the event can give your video huge boost in terms of user traffic and views. For example stream video of New Year’s fireworks or a controversial celebrity interview soon after it is broadcasted. Such videos may be not 100% related to your product or service, but if they fall in the same category or service industry, can be useful to drive traffic to your website which can then enable users to view other content on your website too.

OCCASION BASED TARGETS

Release an important marketing video on important days: No matter what kind of a business you have, important occasions, like New Year, Christmas eve, Easter, Eid festivals can always get you more response for your video content.

OneStream is a cloud based app to live stream your pre-recorded videos to social media. Please let us know your feelings in the comments section. You can also write to us at [email protected]