In the last decade, advertising has truly become digital. If an ad is really creative, then within minutes, they can convey viewers the goal of the company or the information the business wants to share. Customer engagement is higher on a video ad than on a static ad. Sometimes a static ad cannot do justice to the message like the way a video ad can. A great ad always has the potential to get viral, which can bring in massive upside with an increase in the number of viewers, traffic and leads for their service.
Making a video ad is not a difficult proposition any more. The important driver of growth in digitisation is the availability of the tools. With these tools and website, one can easily create an online ad video themselves without much of a hassle. Few online ad maker websites that are easy to use and are user-friendly are InVideo, wave.video, advertisement maker and so on. These websites have pre-made templates that can be used, or if you want to be creative, then there are blank templates as well in which you can pour out your ideas.
Top 10 creative tips that would help in creating ad videos
Clear Objective – Clarity on the objective of the video ad
It is important to understand what message a business wants to convey the viewers. With so many ads out in the market for the different product, it is difficult to get a viewer's full attention for more than 10 seconds; these first few seconds will determine the result the video ad will give. Therefore, content should be strong enough to hold the customer's attention for these few seconds.
Select relevant audience
To select the target audience is something that would help the business in achieving the goal for the ad. One cannot achieve the customers’ attention in every area of their business. Therefore, it is important to select a particular aspect of the business and target a specific group of audience. This way, the ad can reach maximum relevant viewers.
Short and Crisp Video
Shorter the ad, higher the chances of interaction or conversion. It has been seen that in longer videos the chances of people actually listening to the content reduces. One can hook one’s viewers by creating a series of videos. If done, the customer will be willing to watch the next video out of curiosity, and the video won't seem long and boring.
Tell a story
Storytelling ads always have been of interest to the customers, increasing the success rate of the ad. It finds a way to grasp the audience’s attention and convey the message. It also increases the chance of the ad being shared repetitively on social media platforms.
Content should be Entertaining and Engaging
Original content always has more viewers. The content should speak out for the brand. Today's generation responds faster to something that they have not seen before. People don't really want to watch a person sitting and doing all the talking in an ad video. The more fun and entertaining the video is, the more chances there are of the video getting shared in social media and people getting engaged. Customer engagement is the key to making successful ad videos.
High video quality
A video ad should always be of high quality. People will not be interested to see an online ad with a bad quality video. There are so many online tools that would help in creating and editing a high-quality video ad. One can use a YouTube clip editor and can easily trim and cut the relevant clip from the entire video. This helps in saving time of redoing the entire work.
Creative
Be as creative as you want. People don't want to watch a repetitive pattern of ad videos. One does not always have to follow the conventional way; an unconventional ad can also do wonders and help in achieving the goal of the ad. There is no harm in infusing humour once in a while, in the ad, but do not overdo it as it can be disastrous as well.
Good Voice Over
One should be careful in selecting the voice for the business, as this voice will have an impact on the ad. A good voice over has the potential to make an ad successful. People tend to get confused and turned off on what the message is if the voice over is not clear, and the lingo used is not aligned with the business.
Use to call to action
An ad with a call to action has more engagement than an ad without it. People tend to act on a call to action. Always share complete contact information that helps people to reach out when they need any information or help.
Testimonial
Nobody can advertise a product better than the customer themselves. Make a small clip of a customer using the product or talking about how useful the product was. People always want to know reviews of products before buying them. Positive feedback with help in convincing another customer to go ahead and buy the product for themselves. One should always be careful with the review ads as over-exaggerating the product benefits would put a negative impact.
Video Ad's have a lot of upside and a huge impact on the viewers. It helps in marketing the product better. So, let's get started and be a part of the digital drive!
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