TRIVVER is looking to disrupt the current advertising and branding industry with new technology that will encourage greater consumer engagement within virtual reality and 3D realms.
They will do this by gamifying content creation and incentivising agencies to place interactive adverts via VIRTUAL SMART OBJECTS.
Consumers will be paid in tokens for their attention and interaction with these platforms and brands and companies will be able to better direct their marketing budgets to consumers interested in their products.
It will not only save money however increase revenue in a very interactive way that we have not seen before.
Leveraging blockchain, AI and the power of community, TRIVVER is looking to be a market leader in Monetised Extended Realities.
Expected to be a 2.2 trillion industry by 2021 which means the world wide rollout of this technology will be very fast and only the companies that adapt and adopt will survive in a very competitive market where attention is king.
What do you think of this concept?
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The concept - based on augmented reality - is very sound. The market use is evolving dramatically. However, I'm not sure about the development of the reality templates to be augmented - will they be produced by Trivver or sourced from third parties - maybe sharing revenue stream with "Warcraft" for example. I have to wrap my mind around it. Thanks Sebs.
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They will reward third party publishers and content creators whom contribute to the network and smart object catalogues. That is what I got from the whitepaper. The realms will most likely start with exisiting relationships. Augmented reality firms and gaming sites. I think we will see a greater focus on 3D based marketing schedules and smart objects integrated into video in the very near future. Say good bye to 2D banners and hello to liquid animation.
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If they can pull this off it could be huge. Product placement in Film is BIG!!! And to see that you need to pay $15 to buy a ticket. A gigantic step up on You Tube video ads! I'm going to read the white paper this weekend! I'll let you know what I find!
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Very interesting concept and highly feasible. I am watching this one for sure. This is no doubt the future of advertising.
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Nice team and vision behind this one thanks for sharing the details about this :)
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TRIVVER is going to be a nice and innovative project that will fill a specific needs in the blockchain ecosystem , I will definately followup with their development plan @sebastianjago
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Bitcoin is very powerful…its have the power to change our life
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