VIDEO MARKETING : The Definitive Guide Part1

in videomarketing •  2 years ago 

Video Content Templates
The How-to Video is just like it sound

It’s a video that shows someone how to do something, like bake a cake or do a pushup.

For many businesses, how-to videos will be your bread-and-butter. In fact, how-to videos are like a video version of blog content. They’re not designed to convert people right then and there.

But how-to videos ARE great for getting your brand in front of potential customers. So, along with product demos, I recommend using them in your video marketing.

Intro=Video Preview

The main goal of your preview is to let your viewer know they’re in the right place.

In other words:

There’s no need to tell people why your topic is important. If they landed on your video, they already know it’s important.

This is a mistake I made a lot with my early videos.

Instead of jumping right into the content, I’d go into a long backstory.

Keep things moving.

In other words: there’s no need to cover everything there is to know about a step or tip. Yes, you should cover each step in-depth. But as soon as you’ve covered the basics, it’s time for the next step.

Why?

Well, it’s no secret that people online have super short attention spans. And if you go on and on about the same topic, you’re gonna lose your viewer’s attention.

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HI @baitul

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