Canada is not the most accessible place to start a new business. Sure, the economic climate is favorable, taxes are manageable, and most target demographics are open to trying services and products with a superior price-to-quality ratio. However, Canada is also a country recognized internationally for its competitive sectors and the growing density of companies active in various industry domains that compete for the same market share. Are you the administrator of such an enterprise? Do you find yourself frequently competing with private organizations that have poured significant resources into their products and services research and development? In such a case, you will need to prioritize your digital presence and invest in the offerings of a web design company.
Let’s say your business activities are conducted in Canada’s fourth-largest city. Depending on your commercial activities and clientele profile, the commercial viability of your ongoing market efforts could be determined by the usability of your online services and the first impressions you make to core audiences. For better or worse, the most important element for the long-term development of your digital activities will be the website you administer. It doesn’t matter how good your services are or how professional your employees are. The first thing that should concern you is the impression you leave on those clients who discover your venture for the first time.
How Are Web Development and SEO Intertwined?
Website development and search engine optimization are linked primarily by their purpose: To make your online domain more visible to search engines and improve the usability of your site’s services. Just like in SEO, the company offering web development in Calgary that handles your site’s backend optimization process will try to improve the mobile responsiveness of your pages and make your domain more crawlable for search engines. However, a significant percentage of the technical modifications necessary in a website design blueprint will also be applicable in SEO.
The web design company that manages and modifies your site’s technical and on-page data will optimize your page’s media elements, implement browser caching, minimize JavaScript requests, and leverage tools like GTmetrix to identify the rest of your site’s technical factors that impact the page's loading speeds. At the same time, by investigating the data available in GSC, the company specializing in web development in Calgary will test the mobile-usability of your pages, examine whether your domain aligns with the LCP, CLS, and FID metrics, plus implement specific media queries in your site’s CSS code.
Not least, the web design firm will use breadcrumbs trails to aid in your site’s crawlability and page search functions, implement the latest SSL certificates in the HTML of the pages, audit your site’s loading performance with tools like PageSpeed Insights, and merge your site’s functionality with the rest of the third-party applications used by your employees. Most of the backend modifications associated with website design procedures will also have an impact on SERP score and link with SEO. Search engine optimization and webpage design are intertwined, as well-optimized websites will, in almost all cases, also lead to a significant boost to online visibility.
What Are the Steps of a Complex SEO Blueprint?
Let’s suppose you are an SME present in Calgary looking to access a small percentage of the market share contested by the Fortune 500 companies present in the city, and you are searching for out-of-the-box techniques to make your services known to new demographics. In such an instance, one of the best things you can do is leverage the experience of a web design company in Calgary that can implement an SEO framework suitable for the characteristics of your organization.
The specialists you contact will start the SEO process with a comprehensive audit that, depending on the particularities of your websites and the complexity of your activity sector, can last anywhere from a couple of days to more than a month. After that, the web development company will go ahead with the actual on-page modifications necessary to influence your site’s SERP position. The specialists you contact will conduct thorough market research and discover the long-tailed keywords relevant to the subjective interests of your target audience. Then, they will leverage these findings and create a content creation framework with an increased focus on respecting the E-A-A-T guidelines.
The SEO and web design specialists you contact will utilize LSI keywords in your site’s content creation blueprint, edit your meta-tags and content descriptions, fix errors in the internal links found in the indexable articles, and, not least, develop a link-building strategy with sites relevant for your core audience. As for the backend optimization, the web design company in Calgary will inspect your site’s architecture utilizing professional SEO tools like SEMrush, minify your page HTML requests, compress and change the format of the site’s media elements, and implement structured data in the HTML of the indexable pages, via a markup language like JSON.
A Necessary Step
SEO is not the only digital marketing method available to market-focused businesses. However, it is by far the most efficient. SEO has an average ROI of 550%, and it is the only cost-efficient way to make commercial services organically visible both to core audiences and search engine crawlers. Website design frameworks and SEO often go hand in hand, as the vast majority of the internal modifications necessary for achieving SERP-visibility increases will also impact the UX/UI elements relevant to the usability of online services.
A poorly designed website could turn away clients even before they have a chance to try your services or test the industry knowledge of your staff. Likewise, a well-optimized one can, in some cases, mitigate issues with the rest of your business elements and increase your authority score. The web development specialist you hire will increase your venture’s credibility and, in the long term, can represent a professional partner that will positively contribute to your organization’s market success. You can’t really have SEO without a website design blueprint, and vice versa. Both are elements crucial for market visibility increases and work together for the same purpose: To make websites more relevant both for search engine algorithms and target demographics alike.