Running an A/B testing is always helpful to drive the right parameter that can promote your business through your website. With an online presence your business will always experience hike, but due to some issues, you might experience a downfall in your overall sales or user base.
There are numerous pointers that you should consider while developing a website, but somehow you miss them, and that results in your sales count downfall. So, have you ever noticed the reason/mistakes that can degrade your online efforts to promote your business? Here are some common mistakes that most of the business owners do with their website.
Non-Responsive Design:
The utmost priority nowadays is to build a website that can work seamlessly on any device be it your desktop, laptop or your Smartphone. For that, it’s important to have a responsive web design that makes your website adjust in any screen size and delivers the best experience to the user. You should check your website responsiveness before making it live for your customers. Numerous platforms allow you to check the responsiveness of any website.
Bad Quality Images:
When you are using different images on your website, your main purpose is to engage the user through visual content and make your website look appealing. But in case of bad quality images, you will only expel your customers and build a negative experience. Several websites offer free images and can be used without much editing. You can use high-quality images through those websites and add them to your website for a distinct appearance.
Stale Content:
Everybody knows that today content is the king. But when you consider content as a low-priority section of your website and focus more on building an appealing website, you do a big mistake. With an outdated or slate content, you can never expect to get high-user engagement. To do so, you should always prepare fresh and engaging content that can have CTA words to build connectivity within the website and your customer.
Improper header & Footer Design:
The header and footer are basically built to offer important navigations of any website at the top and bottom of the website. The header will always have your navigation bar for better navigation through the website. The footer will encompass your business related links along with contact us page. But if you are not having a good footer and header, your customer will stick once he enters your website and will be returning again. Hence you should always prepare a user-friendly header & footer for your website as well as customers.
Once you overcome these issues above, you can start promoting your website and take it to the next level. The entire website is your online presence. Hence you should take it as a serious note and resolve any sort of issues that can drain your user base and increase bounce rate. The A/B testing is the best way to find what your customer loves most and what you should deliver.