Every modern person has gadgets that allow you to constantly be in touch and follow the huge flow of information. Many people can no longer imagine their lives without social networks and instant messengers, because they make it possible to communicate with friends, promote companies, interact with consumers and create a personal brand.
However, the limitless possibilities of social networks are not always used for their intended purpose. For example, to create fake accounts and spread false information. Such pages contain distorted data that has nothing to do with the real owner. Otherwise, the page is completely "cloned" from this profile and used for the personal purposes of the "pest".
Despite the seeming harmlessness, fake accounts in the hands of intruders can become a real threat. False information quickly spreads across the network and a large number of users accept it as the truth. Fake accounts and channels in instant messengers have learned how to deceive and extract commercial benefits. Thus, Internet publications are faced with clone channels that not only completely copy the content and brand, but also offer paid advertising.
Another manifestation of the negative impact of fakes can be a provocation. A typical example is the fake Twitter account of the presidential candidate of Uzbekistan Khatamjon Ketmonov. Its creators posted offensive and ridiculing tweets that damaged the politician's image.
Another problem is the formation of a negative image. Attackers often duplicate content in order to discredit the real user. This situation happened to the head of Murad Buildings Murad Nazarov.
Fighting misinformation. Attempts are accepted by both social networks and entire states. Laws are different everywhere, mostly punitive. For example, in Germany, a social network can run into a fine of up to 50 million euros if it does not remove fake news. Such crackdowns forced social media to give users the ability to flag suspicious content in order to find fake news and remove it in bulk.
But I like Sweden's approach more. There, instead of punishing people, they explain how to fact-check information and distinguish fake news. This has led to the fact that in Sweden there are practically no fake news, only foreign ones.
However, most people are often unable to separate real news from fake news due to low levels of media literacy. Thus, according to the National Financial Research Agency (NAFI), the media literacy index of Russians, i.e. checking the reliability of news, searching for news in different sources, understanding that news may not be fully covered, is 65% out of 100 possible. Moreover, 51% of respondents do not compare information from different media sources, which means they tend to trust one point of view, which may turn out to be fake. Even after a while, about half of the audience remembers fake messages and continues to believe them.
Fake posts with a high level of audience engagement are often perceived by users as reliable information. Thus, Facebook users who indicate this network as the main source of news are more susceptible to fake headlines: in 83% of cases, false news does not raise doubts about the authenticity (Silverman, Singer-Vine, 2016). Fake news is becoming widespread largely due to the peculiarities of audience behavior: users make reposts. According to the Pew Research Center, about a quarter of Americans shared fake news on their Facebook page, although they knew that the claimed information was not true.
The Internet allows almost every person to become a subject of the information space, while the majority is not aware of their responsibility for the dissemination of information that does not have a grain of truth. The problem is exacerbated by the presence of certain stereotypes among people, which allows in the open information space of big data to take for granted information that simply meets their interests, thereby freeing them from the problem of choice. As a result, the post-truth society is formed due to stereotypes of perception of reality.
What can we do in such a situation? Critical thinking could help us, because we all have it. But is it that simple? Learning critical thinking is not easy. It's like learning a foreign language - at first everything seems complicated and incomprehensible, and only then, devoting most of your time to it, you can achieve success. But after all, a person needs to constantly analyze the flows of information in order to make the right decisions.
So, checking the sources of information on the Internet can help us.
And we propose to consider an ecosystem called Exorde, built around an underlying platform that provides objective credibility assessments of information (and analytics related to virality) based on the community, artificial intelligence modules and the economy based on tokens.
The Exorde Work Systems are the core component and will serve as the base layer for the entire ecosystem. This platform is decentralized, open and transparent.
This is where participants will work together to index the entire network, extracting its unstructured information, relationships, similarities, trends, and any type of pattern in information circulating throughout the Internet, regardless of platform or media.
Exorde as a knowledge network can use the unstructured content of the Internet and perform a first-of-its-kind analysis of the virality of information circulating throughout the network.
Written by Bimevox
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