Social networks have tightly entered the life of a modern person. Many hours in front of the monitor screen are not uncommon for those who are used to actively communicating with virtual friends, sharing their news, statuses and photos in real time.
After all, we now live in an amazing time when anyone can become a blogger if they wish. You can keep your column on social networks and discuss burning topics. Fortunately, the choice is wide: Instagram, Facebook, VKontakte, Odnoklassniki and so on. According to experts, the number of social network users in the world is growing exponentially.
This phenomenon has its pros and cons. On the one hand, a person can find an interlocutor, friends, work and even a soul mate in social networks, on the other hand, we become vulnerable, as our life becomes an open book for the general public.
There are more and more professional blogs dedicated to medicine appearing on social networks - there are now more than 500 of them, and their number continues to grow. Doctors of various specialties write about their profession, post life hacks, some manage to advise patients. Pediatricians, therapists, neurologists, osteopaths, gastroenterologists, even proctologists - almost all medical specialties are represented online. There is only a pathologist's account on the Russian Internet, although there is one abroad - by the way, quite popular! There are popular bloggers who have more than a million subscribers.
Why do doctors, nurses and other medical workers waste their time, which they already have so catastrophically little? How could I answer this question?
- In any case, the doctor who maintains his blog should be thrilled by it.
- Personally, writing articles and posts makes me work with literature. Therefore, blogging is a systematization of knowledge. And we always learn something new. Therefore, here we can say that the doctor raises the level of his education, his skills and abilities.
- The blog expands professional opportunities, because we get to know colleagues, doctors of other specialties. In the vastness of social networks, you can discuss clinical cases from practice or recall recommendations in some unique situations.
- The blog is read by ordinary people and patients - thus, the doctor can convey recommendations to them, share life hacks to maintain health.
- The blog partly shows the life of a doctor, how he lives, where he goes and even what he eats. This brings them closer to the reader, who sees that the doctor is the same person as everyone else.
Thus, activity in social networks can be considered as a job and additional income for doctors, as well as an opportunity to improve their skills. In addition, doctors can post their contacts, information about hospitals and medical centers on social networks. Patients, in turn, look at the personal pages of doctors working there, get acquainted with their publications and studies. Physicians can use networks to engage patients: conduct online consultations or publish up-to-date Doctor's Notes. Blogging helps in building a reputation, provides recognition of the doctor.
These are the advantages that both the doctor and the patient can see from maintaining medical blogs on social networks. It turns out that social networks are a tool that doctors can use to prevent diseases and promote a healthy lifestyle.
But at the same time, there are also disadvantages that can cause a lot of problems for the author of such a blog. The first thing that comes to mind is that employers are increasingly looking at the profiles of job seekers on social networks and the information that authors post there can significantly influence the decision to hire or fire. In addition, a post published by negligence may be a potential threat to a doctor or patient. Now imagine that at one moment your blog was blocked on the network. And social networks take a large percentage, determine the amount of income and can remove content at their discretion. All centralized social networks are subject to this phenomenon.
Imagine if you could do what you love without fear and reproach and get paid for it. This is exactly the advantage that decentralized networks can offer. Not only will this contribute to the growth of the community, but the monetization that is a direct companion of decentralized networks can also be used as a medium of exchange - patients will be able to directly reward content creators (rather than sponsoring the platform on which all the action takes place) for the work they like. , creating a mini-economy that effectively removes the middleman from the equation. Essentially, by tokenizing themselves, bloggers are inviting their fans to take part in everything they do.
Solcial is a decentralized social network that allows anyone to share content completely without permission, avoiding censorship and rewarding users and content creators at fair market value. A truly open crypto platform for social networks and monetization. So the creators of this platform promise us. Upon registration, each user will receive 1,000,000 native tokens. Where can they be used?
With these tokens, you can support the author of the material who creates high-quality content, evaluate and vote for the material that you liked the most. This will help bloggers to receive tokens for their publications.
Users will be able to earn tokens for posts, comments, curation, administration and ownership of groups.
The token can become a tool for gaining recognition from the audience. It turns out that with the help of tokens it will be much easier to monetize unique content.
So, Russian doctors are now increasingly mastering the blogosphere. For some, this is just an outlet, an attempt to brighten up working days. For others, it's a way to increase your rating and attract new customers. For the third - the opportunity to share their experience with colleagues and patients. And despite the various pitfalls, social networks are an effective tool for mastering new knowledge, improving skills, writing scientific papers, expanding medical practice, searching for information and exchanging ideas. Solcial will allow you to avoid many pitfalls and sensitive situations. Be creative and help us be healthy!
The only thing I would like to say is that the preservation of medical secrecy, the preservation of the boundaries that exist between the doctor and the patient, the observance of the “do no harm” principle - these are some of the most acute issues related to the use of social networks by professional doctors. Let's be ethical and everything will be fine!
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