Web app development is an absolute necessity for online businesses today. Web-based applications are disrupting businesses in unprecedented ways, making the customer experience and interactions quicker and smarter. Companies that use web app development can market more effectively, understand their customers better and see a huge increase in their sales.
According to this report by Gartner, the future of app development is multi-experience. There is no doubt that mobile apps are changing businesses rapidly, but web apps still continue to be the most popular application touchpoints to the final sale. With a shift to multi-experience customer journeys, a web app serves as a crucial tipping point for immersive customer interactions across the digital user journey, with voice and touch-driven technologies entering the market in a big way.
A web application is a web-based software application or program that interacts with users and lets them perform tasks over the Internet using web browsers. Web apps can stand alone or be part of a larger website, including contempt management systems or shopping carts on websites. Web applications combine server-side and client-side scripts to store data, process user transactions, and present information using web-based technology. Businesses rely on web application development to sell products and services online, establish a brand, boost web presence, share information and raise their profile using global platforms. Some famous examples of web applications are brands that you probably use every day - Trello, Netflix, Google Docs, and Pinterest, to name a few.
Web applications have many benefits. They have a faster speed to market and become available almost immediately after development without needing approval by app stores. It is less expensive to develop web apps. They can be accessed easily through a web browser, which means that they can be customized and updated easily as the changes need to be made to a common code base. There is another great benefit to web applications. They are SEO-friendly and show up on search engine results. Their interoperability means that they can work across platforms and devices. Unlike a static website, a progressive web application development services can bring in the best of both worlds, helping businesses achieve strategic prospects. Here are the different ways web application development leads to significant business growth.
Drives customer engagement: You will be amazed to know that The mobile experience does cause some delays and users dislike delays. According to this report by Google, 50% of smartphone users are more likely to use a company’s mobile site because they simply do not want to download another app. Customers also prefer mobile notifications. Web applications use modern web APIs like push notifications, which make the entire customer experience quicker, more reliable, and engaging According to this report by Deloitte, browser speed is crucial and has a significant impact on business metrics. Another huge benefit with web applications is that it does not take up a lot of storage.
Improves efficiency: Apart from benefits that drive KPIs like faster speed and accessibility, web applications also improve efficiency. Web-based applications help businesses communicate and interact with their key stakeholders, making a move away from legacy applications that cost a lot of money and time to deploy. Unlike a native app, if you use web applications, you can deploy as many as 1500 updates a day.
Enables cross-platform experiences: With web applications, your users can get the look and feel of a mobile app but on web browsers and tablets, enabling accessibility across devices and operating systems. There are web applications that offer offline access too.
Drive sales and improve KPIs: Companies that use web applications have found improved key performance indicators, including an increase in sales and repeat visits. Web application development can help lead generation by improving user experience due to faster loading pages. Web applications lower bounce rates significantly, improve search engine optimization and drive more traffic to your company’s website.
It is cost-effective: A web application is run on a web browser, which means that the interface can be uniform on web browsers across all devices. It is not necessary to develop the same application for different configurations and operating systems, making web application development a more cost-effective proposition. Your costs drop significantly because of lower maintenance and support requirements.
Leverages modern capabilities: With web application development, you can create game-changing functionalities for your business instead of going with commonplace tools. You can use cutting-edge tech stacks and leverage modern capabilities.
Provides high security: Web applications store important data on the cloud and not on the device, leaving customers less vulnerable to data theft or corruption. Custom web application development can ensure high-security standards by using dedicated servers and overseeing app deployment by server administrators. This prevents data leaks and errors.
Web apps are customizable and scalable: Unlike off-the-shelf software, customized web applications can scale, grow and integrate with the company’s business. You can also customize your applications to include features and functions that are relevant to your business. You can customize the web-based applications to use on different devices and web-based software can be responsive to changes on a browser. Another huge benefit of web application development is that it can also bring a company’s personal branding into the web-based application.
With web application development, you create powerful tools that provide huge benefits to your business. Web applications fit seamlessly into your digital and marketing strategies. Mobile apps are powerful solutions but they do have significant UX challenges, with mobile sites driving consumer engagement significantly. Web applications can change the way businesses operate on the Internet by helping brands to boost engagement and drive sales.